Febreze: Sofa

You could forget you have pets.

Advertising Agency: Grey Buenos Aires, Argentina
Executive Creative Directors: Pablo Gil, Sebastián Garín
Creative Director: Daniel Fierro
Art Director: Matías Aguilú
Copywriters: Hernán Kritzer, Rodrigo Greco
Head of Art: Cecilia Ognio
Photographer: Estudio Blumencweig-Benitez
Published: April 2009

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26 comments

jdstr8's picture
jdstr8
64 pencils

I like the strategy...wonder if it leads to more than just blaming your kids for things your pet did.

sirvan's picture
sirvan
29870 pencils

Agreed. "Forgetting you have pets" is a bigger idea than just blaming the kids.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

would they die then seeing is you dont feed them anymore...... the pets, not the kids

NastyJester's picture
NastyJester
744 pencils

Cat skeleton beside empty "Snowball" dish.

Sure I've seen that before somewhere though.

JamaisVu's picture
JamaisVu
410 pencils

Terrible...terrible...someone bring me water plz.

bknowlden's picture
bknowlden
3647 pencils

Lovely execution, but in this one the sofa foam looks more like cubed cheese. I would have like to see it styled a little better.

ORISHAS76's picture
ORISHAS76
344 pencils

No me parece mal.
Sólo que 3 ejecuciones identicas?

w

premc's picture
premc
917 pencils

sorry

radical

Goblin's picture
Goblin
407 pencils

They have tiger as pet? what a mess! simple and good concept. Just DONT BLAME THE KIDS! :)

Guest's picture
Guest

shoulda had one rubbing the kids nose in a spot on the carpet.

Goblin's picture
Goblin
407 pencils

Heheheheheheh

A. J. SMITH's picture
A. J. SMITH
2838 pencils

It's a good insight but feels like its just scratcing the surface.

Guest's picture
Guest

I like the idea, but I think the Kid's behavior doesn't match with the concept. They should be surprised with the blame they're taking.

Guest's picture
Guest

I love it. Well done.

Guest's picture
Guest

love the idea, hate the execution

Guest's picture
Guest

Uhmmm, de primera impresión pensé regañaba al niño por haber puesto esos cuadros tan feos en la pared ;)

NastyJester's picture
NastyJester
744 pencils

Yo tambien!

Guest's picture
Guest

La consecuencia de que "voy a olvidar que tengo mascota en la casa" hubiese podido ser mucho más creativa o exagerada...sólo regañar a los niños es poca cosa.

mark3r's picture
mark3r
1940 pencils

The kids look guilty, that's the first problem with this campaign. The second is they should change the execution =)

:::MARK3R:::

hari.'s picture
hari.
375 pencils

maybe the kid did it

Danygarcia's picture
Danygarcia
8 pencils

Nice concept. I like it.

LucasPS's picture
LucasPS
523 pencils

Yoy can´t forget you have pets!!!

No podés olvidarte que tenés mascotas, pero que encima eso lo diga una marca de accesorios para mascotas, es terrible. No hay estrategia, el pensamiento es malo, no va al target!!! Qué madre va a culpar al hijo así, porqué mostrarlo eso con una marca de cara????

Pésimo

Guest's picture
Guest

Lee bien. Dice "You could forget". Escribiste dos líneas al pedo, tomate dos segundos para leer antes de criticar.

La idea es simple, como no hay olor TE PODÉS LLEGAR A OLVIDAR QUE TENÉS MASCOTAS.

Me gusta!

bryan9's picture
bryan9
110 pencils

Visual is nice, but where´s the idea?

pedrocajueiro's picture
pedrocajueiro
30 pencils

Horroroso.

Guest's picture
Guest

I think the mother personalize the pet as a child...

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