Febreze pet odor eliminator: Doghouse
Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Illustrator: Frederic Perrot
Photographer: Gettyimages - Jupiterimages
Art buying : Elena Mazzanti-Houel
Published: April 2009
34 Comments
Saugeil
Clever insight!
done last year (fp7 qatar)
great! love it!
great idea, wish it were mine...bravo!
it is yours. now stop it, it's not that good.
hardly meets 'average'.
average? not really, dude.
I agree its not average. Its quite good.
delicious.
good idea.
true.
nice.
simple.
Is this the same guy will for all these comments ? I would bet!!!!
Idea OK, good execution but please....no exageration for all the rest.
Simple ideas are the best !
I like it and I swear I'm not one of those consecutive four "guest" comments. It would seem some one had a great idea but no the confidence that it would fare well here.
I believe you. Thank you dear guest for your honnest comment.
Simple ideas are the best !
needs something else for the dog house pun, like above ground pool is also dawg bowl or something,and the logo treatment sucks a golf ball through a straw.
Bueno
- El que a dos amos ayuda, más temprano amanece.
- Más vale solo que mal que por bien no venga.
- Es de sabios lo comete cualquiera.
- Un error se comete al equivocarse.
- Cría cuervos y te diré quien eres.
- Dime con quién andas y te sacaran los ojos.
- Árbol que crece temprano amanece más torcido
works
Bestial!!
Love the idea, but I think the art direction could've done with some help. The treatment of the copy just looks a little dry right now and doesn't bring out what the product does. It's just seems like a very functional way of laying the product shot and copy together.
Great work.
http://justkiddingbutseriously.wordpress.com/
6/10 love at first sight
radical
it doesn't exist
Calm down. Won't make it to Cannes. Keep it for the real good ones.
love it
The man who stops advertising to save money is like the man who stops the clock to save time
It's alright. I see it everyday on Clifford the Big Red Dog so, it's not as new to me.
Pretty cool!
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Boring
it smells dog shit no?
Dirección de arte 10/10
Idea 8/10
Felicitaciones!
http://javoramirez.wordpress.com/
Chief Creative Director Nexus BBDO
Really nice. Print ad like it should be. Naturally simple products make the best ads.
The FP7 ad from 2007 for a Rat Poison, is not exactly the same but the claim is exactly the same. "Get your home back"
http://www.joelapompe.net / http://www.facebook.com/joelapompe.officiel / http://twitter.com/joelapompe
nice one
sio mbaya...
brilliant visuall
www.jpmountford.com