Febreze pet odor eliminator: Doghouse

Advertising Agency: Callegari Berville Grey, Paris, France
Executive Creative Director: Andrea Stillacci
Creative Directors: Giovanni Settesoldi, Luissandro Del Gobbo
Art Director: Cedric Auzannet
Copywriter: Benjamin Dessagne
Illustrator: Frederic Perrot
Photographer: Gettyimages - Jupiterimages
Art buying : Elena Mazzanti-Houel
Published: April 2009

34 comments

Guest's picture
Guest

Saugeil

Guest's picture
Guest

Clever insight!

Guest's picture
Guest

done last year (fp7 qatar)

Guest's picture
Guest

great! love it!

Guest's picture
Guest

great idea, wish it were mine...bravo!

Guest's picture
Guest

it is yours. now stop it, it's not that good.
hardly meets 'average'.

Guest's picture
Guest

average? not really, dude.

Guest's picture
Guest

I agree its not average. Its quite good.

Guest's picture
Guest

delicious.

Guest's picture
Guest

good idea.

Guest's picture
Guest

true.
nice.
simple.

Hibon's picture
Hibon
3731 pencils

Is this the same guy will for all these comments ? I would bet!!!!
Idea OK, good execution but please....no exageration for all the rest.

Simple ideas are the best !

Guest's picture
Guest

I like it and I swear I'm not one of those consecutive four "guest" comments. It would seem some one had a great idea but no the confidence that it would fare well here.

Hibon's picture
Hibon
3731 pencils

I believe you. Thank you dear guest for your honnest comment.

Simple ideas are the best !

Crisp One's picture
Crisp One
2007 pencils

needs something else for the dog house pun, like above ground pool is also dawg bowl or something,and the logo treatment sucks a golf ball through a straw.

Chapulin Colorado's picture
Chapulin Colorado
150 pencils

Bueno

- El que a dos amos ayuda, más temprano amanece.

Guest's picture
Guest

works

Guest's picture
Guest

Bestial!!

Madibaman's picture
Madibaman
107 pencils

Love the idea, but I think the art direction could've done with some help. The treatment of the copy just looks a little dry right now and doesn't bring out what the product does. It's just seems like a very functional way of laying the product shot and copy together.

premc's picture
premc
917 pencils

6/10 love at first sight

radical

Guest's picture
Guest

it doesn't exist

lucdesaulniers's picture
lucdesaulniers
1147 pencils

Calm down. Won't make it to Cannes. Keep it for the real good ones.

TRICKY's picture
TRICKY
3950 pencils

love it

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture
corndogfuneral
1053 pencils

It's alright. I see it everyday on Clifford the Big Red Dog so, it's not as new to me.

Guest's picture
Guest

Boring

Guest's picture
Guest

it smells dog shit no?

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Dirección de arte 10/10
Idea 8/10

Felicitaciones!

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

tob's picture
tob
14 pencils

Really nice. Print ad like it should be. Naturally simple products make the best ads.

joelapompe's picture
joelapompe
3507 pencils

The FP7 ad from 2007 for a Rat Poison, is not exactly the same but the claim is exactly the same. "Get your home back"

capywriter's picture
capywriter
5511 pencils

nice one

Guest's picture
Guest

sio mbaya...

Jon-Paul Mountford's picture
Jon-Paul Mountford
889 pencils

brilliant visuall

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