Febreze: Granny

Even your dog will smell nicer.

Advertising Agency: Grey Paris France
Creative Director: Andrea Stillacci
Art Director: Hélène Bremont
Copywriter: Corinne Assuérus
Illustrator: Caroline Moreau
Photographer: Photolibrary/Oliver Foulon
Art Buyers: Elèna Mazzanti Houel, Justine Beaussart
Published: April 2010

15 comments

talkingisfree's picture
talkingisfree
2622 pencils

Don't like it.

icyheart81's picture
icyheart81
50 pencils

Funny!

atb2005's picture
atb2005
13567 pencils

Visual's good. Typography's bad. Concept - ok.

netei's picture
netei
215 pencils

very fine concept and visualisation
takes a little long but beautiful
old school style print served for readers digest :)

CrackerJackWorks's picture
CrackerJackWorks
14281 pencils

lovely

thedesignaddict's picture
thedesignaddict
5415 pencils

French photography is tight. Idea is OK.

MJStinson77's picture
MJStinson77
601 pencils

I guess if the target for the ad is elderly women, its fine. But it does not speak to a wider audience.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

atb2005's picture
atb2005
13567 pencils

Excellent point!

MJStinson77's picture
MJStinson77
601 pencils

I guess if the target for the ad is elderly women, it's fine. But it does not speak to a wider audience.

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

aSma's picture
aSma
91 pencils

pOor dog!!

rameez's picture
rameez
28 pencils

ad is good BUT dude C'mon why you use this Typography (really bad)!!!
2nd thing i wonder............... why elder women???

Artistic Anurag's picture
Artistic Anurag
22 pencils

May be Better Copy could have made this more Interesting.

alexander_bickov's picture
alexander_bickov
3279 pencils

Funny idea

runningfast's picture
runningfast
11 pencils

This is weird

tantrik_indian's picture
tantrik_indian
953 pencils

I like it. Funny, sells.

~~this paranoid survived!~~

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