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Comments (11)

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Highest Rated

McAdvertising's picture
McAdvertising
Activity Score 180

Very clever concept. But why repeat logo & tagline? Also, wish mom was a little less blurred. And his shirt is too busy...distracts from the simplicity.

morse's picture
morse
Activity Score 17364

I don't like the photography.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture
MindDrift
Activity Score 1170

I'm sorry, nothing justifies giving your mother an air freshner on Mother's Day.

certaintly's picture
certaintly
Activity Score 3994

although i like the ad itself. it's funny. i agree completely, febreeze shouldve said something else. something about getting rid of smells or something

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Doesn't need the headline, logo or brand line. :)

The Jobless Writer
Will Think for Salary

antarktika's picture
antarktika
Activity Score 19

agreed.

Setting up drums is like setting up a family.

certaintly's picture
certaintly
Activity Score 3994

i get what youre saying.

but it kinda also looks like a reference to those scary movies where the killer is holding an ax (or some other weapon) behind his back.

so maybe leaving the line is ok... obviously no one would interpret the ax-murderer angle, but still.

MadManNYC's picture
MadManNYC
Activity Score 109

I like the ad. It makes nice use of the product benefit in a topical way. I agree that it doesn't need the logo or tagline - but it does need the "Mother's Day" reference, otherwise, it's too blind.

kleenex's picture
kleenex
Activity Score 43493

haha not great.

serendib_isle's picture
serendib_isle
Activity Score 25

Oh my god, the idea is lost in the execution... and they had TWO "Creative Directors" on the job?

imagineit's picture
imagineit
Activity Score 550

bad bad bad and bad again

McAdvertising's picture
McAdvertising
Activity Score 180

Very clever concept. But why repeat logo & tagline? Also, wish mom was a little less blurred. And his shirt is too busy...distracts from the simplicity.

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