Febreze: Flowers

This Mother's Day, don't forget the flowers.

Advertising Agency: AbbaSez, USA
Creative Directors: Shawn Couzens, Gary Ennis
Copywriter: Shawn Couzens
Art Director: Gary Ennis

May 2016


morse's picture
17103 pencils

I don't like the photography.

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MindDrift's picture
1168 pencils

I'm sorry, nothing justifies giving your mother an air freshner on Mother's Day.

certaintly's picture
3994 pencils

although i like the ad itself. it's funny. i agree completely, febreeze shouldve said something else. something about getting rid of smells or something

Roger Keynes's picture
Roger Keynes
5498 pencils

Doesn't need the headline, logo or brand line. :)

The Jobless Writer
Will Think for Salary

antarktika's picture
19 pencils


Setting up drums is like setting up a family.

certaintly's picture
3994 pencils

i get what youre saying.

but it kinda also looks like a reference to those scary movies where the killer is holding an ax (or some other weapon) behind his back.

so maybe leaving the line is ok... obviously no one would interpret the ax-murderer angle, but still.

MadManNYC's picture
109 pencils

I like the ad. It makes nice use of the product benefit in a topical way. I agree that it doesn't need the logo or tagline - but it does need the "Mother's Day" reference, otherwise, it's too blind.

kleenex's picture
41128 pencils

haha not great.

serendib_isle's picture
25 pencils

Oh my god, the idea is lost in the execution... and they had TWO "Creative Directors" on the job?

imagineit's picture
550 pencils

bad bad bad and bad again

McAdvertising's picture
180 pencils

Very clever concept. But why repeat logo & tagline? Also, wish mom was a little less blurred. And his shirt is too busy...distracts from the simplicity.

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