Febreze: Chicken

Febreze: Chicken

Because odours love to hide in your home. Febreze odour elimination.

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director / Photographer: Eric Straub
Copywriter: Jörn Sonnenberg
Published: April 2008

Your rating: None Average: 3.4 (13 votes)

Comments

Submitted by sbr on Fri, 2008-06-13 10:30.

I can't stop laughing.

Marv's picture
Submitted by Marv on Fri, 2008-06-13 11:32.

It's your work, right? ;-)

Creativeheart's picture
Submitted by Creativeheart on Fri, 2008-06-13 11:16.

The ads are funny.

Submitted by 73dpi on Sat, 2008-06-14 13:32.

I'm not too convinced.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

Creativeheart's picture
Submitted by Creativeheart on Fri, 2008-06-20 12:33.

I hope I never get to a place where a silly visual doesn't make me laugh. When this stop being fun, I don't want to do it anymore.

Submitted by bompa on Fri, 2008-06-13 12:18.

first idea

NatalieM's picture
Submitted by NatalieM on Fri, 2008-06-13 12:48.

The visuals in these are fun. Comical and the message is obvious. Though they remind me slightly of the Fruit of the Loom characters, I think these are great.

-Natalie
www.topolewski.net

Submitted by cullers on Mon, 2008-06-16 18:09.

Also getting some fruit of the loom over here. Not necessarily bad.

Submitted by Boris on Fri, 2008-06-13 12:49.

I wish I had first ideas like this. Funny.

Le Douche's picture
Submitted by Le Douche on Fri, 2008-06-13 13:43.

HA!

elgrecones's picture
Submitted by elgrecones on Fri, 2008-06-13 12:59.

looks like a testicle...

Submitted by that-is-bollocks on Fri, 2008-06-13 15:31.

is that a testicle with a chefs hat or a piece of chicken leg? either way this idea has been over killed.
People dressed as sperm comes to the top of my head, irritating eyes is another.
Maybe its funny for zee germans but for the rest of us its an old gag.

Submitted by AD1014 on Fri, 2008-06-13 21:06.

these are all awful. anybody who's laughing has some serious problems.

Submitted by cp on Sat, 2008-06-14 12:27.

i am sorry, the art could have been much better. I think the average layman would at least giggle and get it

Submitted by salamandos on Sun, 2008-06-15 16:13.

Unfortunately the odors are not hiding in my home - they are very present.

Submitted by kgeiger on Mon, 2008-06-16 02:18.

Because...

Submitted by Alistair Craven on Mon, 2008-06-16 03:30.

i'm laughing, so what's the problem with that? silly joke, but you don't need a hard to get to advertise odour elimination.

the_capywriter's picture
Submitted by the_capywriter on Mon, 2008-06-16 11:27.

made me somehow think of this campaign:

http://adsoftheworld.com/media/print/boecker_pest_control_invasion_2

Insight is somehow similar, yet thousand times better and a million times better executed...

The Pope's picture
Submitted by The Pope on Tue, 2008-06-17 21:45.

the campaign could have been much better executed.