Febreze: Chicken

Because odours love to hide in your home. Febreze odour elimination.

Advertising Agency: Grey Worldwide, Düsseldorf, Germany
Creative Director: Lindsay Cullen
Art Director / Photographer: Eric Straub
Copywriter: Jörn Sonnenberg
Published: April 2008

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19 comments

sbr's picture
sbr
143 pencils

I can't stop laughing.

Marv's picture
Marv
53 pencils

It's your work, right? ;-)

Texnartist's picture
Texnartist
225 pencils

The ads are funny.

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FlyingDogs's picture
FlyingDogs
968 pencils

I'm not too convinced.

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Texnartist's picture
Texnartist
225 pencils

I hope I never get to a place where a silly visual doesn't make me laugh. When this stop being fun, I don't want to do it anymore.

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bompa's picture
bompa
318 pencils

first idea

NatalieM's picture
NatalieM
1687 pencils

The visuals in these are fun. Comical and the message is obvious. Though they remind me slightly of the Fruit of the Loom characters, I think these are great.

cullers's picture
cullers
332 pencils

Also getting some fruit of the loom over here. Not necessarily bad.

Boris's picture
Boris
98 pencils

I wish I had first ideas like this. Funny.

Crisp One's picture
Crisp One
2007 pencils

HA!

elgrecones's picture
elgrecones
323 pencils

looks like a testicle...

that-is-bollocks's picture
that-is-bollocks
6 pencils

is that a testicle with a chefs hat or a piece of chicken leg? either way this idea has been over killed.
People dressed as sperm comes to the top of my head, irritating eyes is another.
Maybe its funny for zee germans but for the rest of us its an old gag.

AD1014's picture
AD1014
307 pencils

these are all awful. anybody who's laughing has some serious problems.

cp's picture
cp
354 pencils

i am sorry, the art could have been much better. I think the average layman would at least giggle and get it

salamandos's picture
salamandos
1947 pencils

Unfortunately the odors are not hiding in my home - they are very present.

kgeiger's picture
kgeiger
7051 pencils

Because...

Alistair C.'s picture
Alistair C.
692 pencils

i'm laughing, so what's the problem with that? silly joke, but you don't need a hard to get to advertise odour elimination.

capywriter's picture
capywriter
5511 pencils

made me somehow think of this campaign:

http://adsoftheworld.com/media/print/boecker_pest_control_invasion_2

Insight is somehow similar, yet thousand times better and a million times better executed...

The Pope's picture
The Pope
124 pencils

the campaign could have been much better executed.

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