Febreze: Car

Advertising Agency: DLC, Puerto Rico
Executive Creative Director: Rafael Sepúlveda
Copywriters: Gabriel Ríos, Daniel Roman
Art Directors: Jennifer Zierenberg, Francis Fernández
Account Supervisor: Yanira Otero
3D Production: Reaktor Post
Published: April 2012

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8 comments

vlwk's picture
vlwk
154 pencils

Febreeze Car, now transforming your car model from one, to another!

Nufleg's picture
Nufleg
64 pencils

I've definitely driven that top car before.

Great campaign

charithco's picture
charithco
177 pencils

awesome

"Art is my life's satisfaction"

quinonesanibal's picture
quinonesanibal
56 pencils

Excellent concept. Great execution.

Fernando Fernandes's picture
Fernando Fernandes
1395 pencils

As propagandas depois de transformers... bem! esta boa a idéia é bom assim como a grafcia!

bembridge's picture
bembridge
72 pencils

Agree with comments, and like the other ad in the campaign.
- stopped me as I flicked through the ads on the site, and so would in a magazine. The interesting visual story pulls you in.
- works really for those familiar with some past and current pop culture (transformers). But even if not is visually clear that is about transforming from something bad into something good/ better.
- I guess designed for markets where people know what Frebreze is
but a line or two as pay off the story would be a nice summary. But works without a lot of copy.

Nice!

Gary Bembridge: Marketing & Travel Blogger, Podcaster and Consultant
http://www.tipsfortravellers.com http://www.twitter.com/garybembridge

Bob08's picture
Bob08
749 pencils

Change the color too.

Crash's picture
Crash
187 pencils

exellent concept. Bad logo.

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