Febreze Air Effects: Flowers

This Mother's Day, don't forget the flowers.

Advertising Agency: AbbaSez, USA
Creative Directors: Shawn Couzens, Gary Ennis
Copywriter: Shawn Couzens
Art Director: Gary Ennis
Published: May 13

11 comments

morse's picture
morse
16344 pencils

I don't like the photography.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

MindDrift's picture
MindDrift
1123 pencils

I'm sorry, nothing justifies giving your mother an air freshner on Mother's Day.

certaintly's picture
certaintly
4056 pencils

although i like the ad itself. it's funny. i agree completely, febreeze shouldve said something else. something about getting rid of smells or something

Roger Keynes's picture
Roger Keynes
5498 pencils

Doesn't need the headline, logo or brand line. :)

Will Think for Salary

antarktika's picture
antarktika
19 pencils

agreed.

Setting up drums is like setting up a family.

certaintly's picture
certaintly
4056 pencils

i get what youre saying.

but it kinda also looks like a reference to those scary movies where the killer is holding an ax (or some other weapon) behind his back.

so maybe leaving the line is ok... obviously no one would interpret the ax-murderer angle, but still.

MadManNYC's picture
MadManNYC
115 pencils

I like the ad. It makes nice use of the product benefit in a topical way. I agree that it doesn't need the logo or tagline - but it does need the "Mother's Day" reference, otherwise, it's too blind.

kleenex's picture
kleenex
31481 pencils

haha not great.

serendib_isle's picture
serendib_isle
27 pencils

Oh my god, the idea is lost in the execution... and they had TWO "Creative Directors" on the job?

imagineit's picture
imagineit
552 pencils

bad bad bad and bad again

McAdvertising's picture
McAdvertising
171 pencils

Very clever concept. But why repeat logo & tagline? Also, wish mom was a little less blurred. And his shirt is too busy...distracts from the simplicity.

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