FCB Barcelona Foundation / Unicef: One

Barca's most difficult game is about to begin

You can watch the TV commercial as well here:
http://www.youtube.com/watch?v=KINSYKAd2Dk

Agency: Contrapunto, Barcelona, Spain
Creative directors: Tomás Oliva, Manuel Padilla
Art director: David García
Copywriter: Aleix Bou i Emma Piquer
Photographer: Sergi Pons
Director: Gabe Ibáñez
Music: B.S.O. Dani Espinet i Toni Saigi (Chupi)

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8 comments

life_joke's picture
life_joke
103 pencils

yeah, this campaign, like, rocks... leke, so oh yea!!

lara's picture
lara
114 pencils

like it

act's picture
act
535 pencils

What better way to reach out to more people, especially their billions of fans to do something good, yet related to their favorite club. Nicely art directed, modern and still able to maintain it;s seriousness. Cant fault this campaign.

satan's picture
satan
181 pencils

They have become mere advertising objects, guess becuase there no one to object from their side.
Agreed about their ground realities, but isnt their some positive(creative) way to higlight their plight... people have got immune & sick to this. Can we have shock value, with this kind on topics.

I dont know... may be I am wrong... totally offtrack

Its a responsibility rather then a assignment, that is wat I feel.

the mighty ham's picture
the mighty ham
94 pencils

Hey that child is stealing garbage! SEIZE HIM!

Just kidding.

I disagree with some of the comments here. I don't think a single ad with a garbage pail kid in it will stimulate action. But over the course of time this kind of ad does raise awareness and eventually corportations take them on as pet charities to spin some PR mileage out of it. Which is I'm sure where most charity money comes from. Not from you or me. SO this kind of thing has its place.

The concept is a bit feeble though.

And besides - when I was young we had to eat grass and lived in a cardboard box in a lake.

darling's picture
darling
8 pencils

as subtle as ronaldinho's pass... lovely!

Bianconiglio's picture
Bianconiglio
406 pencils

good!

khalilrizkallah's picture
khalilrizkallah
9 pencils

SLOGAN HITS HARD <3.... GO BAARCAA.. FROM AN ACMILAN FAN :D FOR THE FIRST TYME I WISH U LUCK IN UR GAME :D ALTHOUGH NAMING IT AS A GAME KILL THE IDEA BUT WELL RECEIVED

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