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FBCN: River
Son, one day all of this will be yours.
Preserve the future.
Advertising Agency: Contemporanea, Rio de Janeiro, Brazil
Creative Directors: Mauro Matos, Carlos Pedrosa
Art Director: Fabiano Pinel
Copywriter: Daniel Japa
Photographer: Artluz Studio
Published: June 2007
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I really like the line for it communicates the old problem in a fresh way. This visual is much more subtle than the other one which makes it even better.
done before IN BRAZIL, year 2000.
http://www.ccsp.com.br/ultimas/noticia.php?id=26445
is EXACTLY the same AND IDEA.
the original line does not have "My son", just "Son", the rest of the line is the same.
guess it should feel simple and straightforward and emotional, probably. but to me it's just none of that. won't move me a bit, because it's the same idea I've been listening to from all sorts of visionaries, media etc. for years.
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I saw the link submitted by "sold". What's going on here? I don't understand portuguese, but seems to me the linked one is a crap.
"What, the curtains?"
(couldn't help the Monty Python reference. Sorry.)
wh doesn't daddy takes care of it allready.
instead of wating till it is my turn,
to clean up his shit???
I was waiting for the Monty Python reference.
But I don't want huge tracts of lands.