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Work Your Curves, 3

Published/Aired: 
September 2007
8067
Description: 

Print advertisment created by Saatchi & Saatchi, New Zealand for Fayreform, within the category: Fashion.

Bet you didn't notice the Tyrannosaurus Rex.
Fayreform
Work Your Curves

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Photographer: Craig Owen

Comments (24)

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Highest Rated

Guest's picture
Guest

considering they took the time to photoshop her belly, they could have done some work on lifting the breasts juuuust a little.

andrej dwin's picture
andrej dwin
Activity Score 937

no I didn't.
just like I didn't notice a good idea there.
was that the point?
(hope they at least enjoyed the shoot)

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ivan's picture
ivan

The idea is exactly that. You can't help but concentrate on the gal.

Paolo keppella's picture
Paolo keppella
Activity Score 51

Bet they didnt nitice it's a bad idea....

Think outside the X_BOX

Guest's picture
Guest

I think it's quite an ok idea...

ziriguidum's picture
ziriguidum
Activity Score 78

Done 100 times.

SirFar's picture
SirFar
Activity Score 141

Well I havn't seen this idea before. Could you please show us? Anyway, I like it. Think it's funny and it shows the benefit of the product.

ki's picture
ki
Activity Score 124

fiat used this like 4 years ago, that campaign was made in brazil, i can't remember the agency i think was made by almap bbdo

marco's picture
marco
Activity Score 118

Oh i did see the Tyrannosaurus Rex first!! Awesome! But then again maybe it's because i like Asian woman better.

justpassingby's picture
justpassingby
Activity Score 1368

i agree the idea is not bad at all, i quite like it.
Shows the product very well and has a little twist to it. In a way youre attracting both males & females. Good thinking.

kyao888's picture
kyao888
Activity Score 127

Nothing wrong with putting the focus on what they sell the best - "LINGERIES"

ccsman04's picture
ccsman04
Activity Score 165

It's lingerie, it's showing the benefit, it's good copy, it has a humorous spin to it, it works. Very nice.

Spanky's picture
Spanky
Activity Score 4899

it's ok. but has more to do with the lighting than the product. put a fat, hairy dude in there and you'll look at him first too.

达芬奇's picture
达芬奇
Activity Score 52

这个是什么广告啊?

设计生活

Guest's picture
Guest

'Look, a green one.' Volkswagon TV and print. Won tons of awards. Find it yourself.

ECUADOR's picture
ECUADOR
Activity Score 42

Y en verdad ni bola al pobre armadillo

Rog's picture
Rog
Activity Score 6082

Looking for the T-Rex is a great excuse for scanning the ad, up real close!
Lovely wit. Great stuff.

>>>> That's not an ad. THIS is an ad.

mellowmarketer's picture
mellowmarketer
Activity Score 150

honestly. i did notice the T-rex. even before i maximized the pic. Thats the reason i maximized the pic. was wondering what that little thing was..terrible ad.

Guest's picture
Guest

why she wear shoes?

Guest's picture
Guest

Because high heels are hot.

Guest's picture
Guest

considering they took the time to photoshop her belly, they could have done some work on lifting the breasts juuuust a little.

slim's picture
slim
Activity Score 1047

As someone's already pointed out, these are the poor cousin to VW stuff.
And conceptually they don't work nearly as well. The T-rex is partly hidden, which is why you might miss it. Whereas the VW ads had the balls to try and hide their product and distract you with stunning images, yet it still stood out. So much better than these...

Jilliano's picture
Jilliano

I agree, give me a hot African-American chick and I'll forget all about that t-rex.

Guest's picture
Guest

No I didn't. And I didn't notice the bear moonwalking backwards through the shot either. Ohhh sorry, wrong ad.

yaniyan's picture
yaniyan
Activity Score 713

no.

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