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Work Your Curves, 1

Published/Aired: 
September 2007
Description: 

Bet you didn't notice the guy in the ape suit.
Fayreform
Work Your Curves

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Photographer: Craig Owen

Comments (11)

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Highest Rated

Guest's picture
Guest

I didn't notice the gorilla. And I didn't notice the bear moonwalking backwards through the shot either. Ohhh sorry, wrong ad.

Fogerty Gomez's picture
Fogerty Gomez

No only this was aleady done by VW, but also... Is this ad for men or woman? This brasier ad talks to men, not to women.
Neeeext!!!!

Javi Ending's picture
Javi Ending
Activity Score 130

I didn't notice the guy in the ape suit because either way, I CAN'T SEE IT

kgeiger's picture
kgeiger
Activity Score 7287

Typical.

Ag's picture
Ag
Activity Score 305

To be honest, I didn't see the floor, the chair, the lamp and the vitreaux. Then, I have to buy that girl.

Guest's picture
Guest

Funny thing is that the first thing I noticed was the ape.. I think its the placement of imagery, left to right natural eye path. I think if they flipped the positioning of the mirror it would have worked.

PS - Does that make me gay? lol

Guest's picture
Guest

Nope, I didn't notice it, neither did whoever was in charge of the lighting. Poor gorilla, armadillo and T-Rex are in the dark.

And I agree with AG, I guess this all means we REALLY need to purchase a half-naked woman.

pneuburg's picture
pneuburg
Activity Score 251

The ads make the reader take a second look. It works.

pjn

Usermanual's picture
Usermanual

Why do they even try to be clever with these ads? The equity they are leveraging is the sex apeal of the woman. Just be up-front you rubes and make the ad about how sexy the product makes the buyer look/feel.

These ads that try to be overly clever make the whole thing go to crap.

Guest's picture
Guest

This is not Mike O'sullivan, i not be believing this with my own eyes, disgrace!!!!!! desperate!!!!

wasiullah's picture
wasiullah
Activity Score 4

pneuburg i right - it makes the reader take a second look - IT WORKS

Guest's picture
Guest

I didn't notice the gorilla. And I didn't notice the bear moonwalking backwards through the shot either. Ohhh sorry, wrong ad.

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