Fayreform Lingerie: Work Your Curves, 3

Bet you didn't notice the Tyrannosaurus Rex.
Work Your Curves

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Photographer: Craig Owen
Via: bestadsontv


andrej dwin's picture
andrej dwin
937 pencils

no I didn't.
just like I didn't notice a good idea there.
was that the point?
(hope they at least enjoyed the shoot)

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ivan's picture

The idea is exactly that. You can't help but concentrate on the gal.

Ivan Raszl, admin of AotW

Paolo keppella's picture
Paolo keppella
51 pencils

Bet they didnt nitice it's a bad idea....

Think outside the X_BOX

Guest's picture

I think it's quite an ok idea...

ziriguidum's picture
78 pencils

Done 100 times.

SirFar's picture
141 pencils

Well I havn't seen this idea before. Could you please show us? Anyway, I like it. Think it's funny and it shows the benefit of the product.

ki's picture
124 pencils

fiat used this like 4 years ago, that campaign was made in brazil, i can't remember the agency i think was made by almap bbdo

marco's picture
118 pencils

Oh i did see the Tyrannosaurus Rex first!! Awesome! But then again maybe it's because i like Asian woman better.

justpassingby's picture
1368 pencils

i agree the idea is not bad at all, i quite like it.
Shows the product very well and has a little twist to it. In a way youre attracting both males & females. Good thinking.

kyao888's picture
127 pencils

Nothing wrong with putting the focus on what they sell the best - "LINGERIES"

ccsman04's picture
165 pencils

It's lingerie, it's showing the benefit, it's good copy, it has a humorous spin to it, it works. Very nice.

Spanky's picture
4899 pencils

it's ok. but has more to do with the lighting than the product. put a fat, hairy dude in there and you'll look at him first too.

达芬奇's picture
52 pencils



Guest's picture

'Look, a green one.' Volkswagon TV and print. Won tons of awards. Find it yourself.

ECUADOR's picture
42 pencils

Y en verdad ni bola al pobre armadillo

Rog's picture
6092 pencils

Looking for the T-Rex is a great excuse for scanning the ad, up real close!
Lovely wit. Great stuff.

>>>> That's not an ad. THIS is an ad.

mellowmarketer's picture
152 pencils

honestly. i did notice the T-rex. even before i maximized the pic. Thats the reason i maximized the pic. was wondering what that little thing was..terrible ad.

Guest's picture

why she wear shoes?

Guest's picture

Because high heels are hot.

Guest's picture

considering they took the time to photoshop her belly, they could have done some work on lifting the breasts juuuust a little.

slim's picture
1047 pencils

As someone's already pointed out, these are the poor cousin to VW stuff.
And conceptually they don't work nearly as well. The T-rex is partly hidden, which is why you might miss it. Whereas the VW ads had the balls to try and hide their product and distract you with stunning images, yet it still stood out. So much better than these...

Jilliano's picture

I agree, give me a hot African-American chick and I'll forget all about that t-rex.

Guest's picture

No I didn't. And I didn't notice the bear moonwalking backwards through the shot either. Ohhh sorry, wrong ad.

yaniyan's picture
713 pencils


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