PRESENTSFashion

Fayreform Lingerie: Work Your Curves, 3

Bet you didn't notice the Tyrannosaurus Rex.
Fayreform
Work Your Curves

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Photographer: Craig Owen
Via: bestadsontv

24 comments

andrej dwin's picture
andrej dwin
939 pencils

no I didn't.
just like I didn't notice a good idea there.
was that the point?
(hope they at least enjoyed the shoot)

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ivan's picture
ivan

The idea is exactly that. You can't help but concentrate on the gal.

Ivan Raszl, admin of AotW

Paolo keppella's picture
Paolo keppella
51 pencils

Bet they didnt nitice it's a bad idea....

Think outside the X_BOX

Guest's picture
Guest

I think it's quite an ok idea...

ziriguidum's picture
ziriguidum
78 pencils

Done 100 times.

SirFar's picture
SirFar
141 pencils

Well I havn't seen this idea before. Could you please show us? Anyway, I like it. Think it's funny and it shows the benefit of the product.

ki's picture
ki
124 pencils

fiat used this like 4 years ago, that campaign was made in brazil, i can't remember the agency i think was made by almap bbdo

marco's picture
marco
118 pencils

Oh i did see the Tyrannosaurus Rex first!! Awesome! But then again maybe it's because i like Asian woman better.

justpassingby's picture
justpassingby
1368 pencils

i agree the idea is not bad at all, i quite like it.
Shows the product very well and has a little twist to it. In a way youre attracting both males & females. Good thinking.

kyao888's picture
kyao888
127 pencils

Nothing wrong with putting the focus on what they sell the best - "LINGERIES"

ccsman04's picture
ccsman04
165 pencils

It's lingerie, it's showing the benefit, it's good copy, it has a humorous spin to it, it works. Very nice.

Spanky's picture
Spanky
4898 pencils

it's ok. but has more to do with the lighting than the product. put a fat, hairy dude in there and you'll look at him first too.

达芬奇's picture
达芬奇
52 pencils

这个是什么广告啊?

设计生活

Guest's picture
Guest

'Look, a green one.' Volkswagon TV and print. Won tons of awards. Find it yourself.

ECUADOR's picture
ECUADOR
42 pencils

Y en verdad ni bola al pobre armadillo

Rog's picture
Rog
6094 pencils

Looking for the T-Rex is a great excuse for scanning the ad, up real close!
Lovely wit. Great stuff.

>>>> That's not an ad. THIS is an ad.

mellowmarketer's picture
mellowmarketer
152 pencils

honestly. i did notice the T-rex. even before i maximized the pic. Thats the reason i maximized the pic. was wondering what that little thing was..terrible ad.

Guest's picture
Guest

why she wear shoes?

Guest's picture
Guest

Because high heels are hot.

Guest's picture
Guest

considering they took the time to photoshop her belly, they could have done some work on lifting the breasts juuuust a little.

slim's picture
slim
1047 pencils

As someone's already pointed out, these are the poor cousin to VW stuff.
And conceptually they don't work nearly as well. The T-rex is partly hidden, which is why you might miss it. Whereas the VW ads had the balls to try and hide their product and distract you with stunning images, yet it still stood out. So much better than these...

Jilliano's picture
Jilliano

I agree, give me a hot African-American chick and I'll forget all about that t-rex.

Guest's picture
Guest

No I didn't. And I didn't notice the bear moonwalking backwards through the shot either. Ohhh sorry, wrong ad.

yaniyan's picture
yaniyan
713 pencils

no.

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