Fayreform Lingerie: Work Your Curves, 1

Bet you didn't notice the guy in the ape suit.
Work Your Curves

Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Creative Group Heads: Rob Beamish, Hilary Badger
Photographer: Craig Owen
Via: bestadsontv


Fogerty Gomez's picture
Fogerty Gomez

No only this was aleady done by VW, but also... Is this ad for men or woman? This brasier ad talks to men, not to women.

Javi Ending's picture
Javi Ending
130 pencils

I didn't notice the guy in the ape suit because either way, I CAN'T SEE IT

kgeiger's picture
7176 pencils


Ag's picture
305 pencils

To be honest, I didn't see the floor, the chair, the lamp and the vitreaux. Then, I have to buy that girl.

Guest's picture

Funny thing is that the first thing I noticed was the ape.. I think its the placement of imagery, left to right natural eye path. I think if they flipped the positioning of the mirror it would have worked.

PS - Does that make me gay? lol

Guest's picture

Nope, I didn't notice it, neither did whoever was in charge of the lighting. Poor gorilla, armadillo and T-Rex are in the dark.

And I agree with AG, I guess this all means we REALLY need to purchase a half-naked woman.

pneuburg's picture
251 pencils

The ads make the reader take a second look. It works.


Usermanual's picture

Why do they even try to be clever with these ads? The equity they are leveraging is the sex apeal of the woman. Just be up-front you rubes and make the ad about how sexy the product makes the buyer look/feel.

These ads that try to be overly clever make the whole thing go to crap.

Guest's picture

This is not Mike O'sullivan, i not be believing this with my own eyes, disgrace!!!!!! desperate!!!!

wasiullah's picture
4 pencils

pneuburg i right - it makes the reader take a second look - IT WORKS

Guest's picture

I didn't notice the gorilla. And I didn't notice the bear moonwalking backwards through the shot either. Ohhh sorry, wrong ad.

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