The 'Smiley' label puts hygiene on the menu.
Launch of a new label, introduced by the Federal Food Agency, that highlights restaurants with a controlled and well-respected hygiene.
Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte
Published: September 2008