FAVV / Federal Food Agency: Sponge

The 'Smiley' label puts hygiene on the menu.

Launch of a new label, introduced by the Federal Food Agency, that highlights restaurants with a controlled and well-respected hygiene.

Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte
Published: September 2008

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16 comments

pierrelastname's picture
pierrelastname
2869 pencils

NO NO NO... not taste...

feriferi's picture
feriferi

ıt's not good

iRIO's picture
iRIO
224 pencils

ıt's not food

strugui's picture
strugui

bu!

JxCx138's picture
JxCx138
152 pencils

Now that's dirty?? =x

Hell yeah!!

lpliza's picture
lpliza
25 pencils

It's not translated right, in Dutch it makes sense cause it's a Dutch expression. But you can't translate it into english and sustain the same desired effect..

Guest commenter's picture
Guest commenter

nice.. very nice job

I was able to understand it when I read the phrase.

but people will get the picture.

elgrecones's picture
elgrecones
323 pencils

nham nham... love my sponge toasted and with soap syrup...

iRIO's picture
iRIO
224 pencils

"Oh My God! They Killed Sponge Bob! Bastards!" (c)

stitchy's picture
stitchy
779 pencils

i hate SPONGE BOB :) liked the visual thu, better than the other one...

Guest commenter's picture
Guest commenter

Good work guys, nice concepts.
Even thou i cant read the language, but i get the picture.
Thats what advertising is all about.

WELL DONE

CR_AD's picture
CR_AD
413 pencils

no ! it's not good !

http://www.coupsdepub.com/

skreaos's picture
skreaos
16 pencils

In Dutch, the expression 'To put something on the menu' has about the same meaning as 'To put something in the picture'.
The body copy explains that the 'Smiley' label is a new sticker, which can be found on the windows of those restaurants that have a controlled and well-respected hygiene.

Anyways, thanks for the comments =)
Bjorn.

Andy-B's picture
Andy-B
280 pencils

Its brilliant

Renan Correa's picture
Renan Correa
186 pencils

bleh!
-------------------------
www.correa.carbonmade.com

-------------------------
www.cargocollective.com/renancorrea

Guest commenter's picture
Guest commenter

ik vind het heel leuk!

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