FAVV / Federal Food Agency: Soap
The 'Smiley' label puts hygiene on the menu.
Launch of a new label, introduced by the Federal Food Agency, that highlights restaurants with a controlled and well-respected hygiene.
Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte
Published: September 2008
10 Comments
It would be better to say something like "Do you really appetite the taste of your soap? New Fairy without taste and flavour"))) This ad is wrong.
AMIN to that...
Good work guys, nice concepts.
Even thou i cant read the language, but i get the picture.
Thats what advertising is all about.
no ! it's not good !
http://www.coupsdepub.com/
it's from the same agency who launched the dick-campaign (condoms) yesterday... Mysteriously that campaign has disappeared... What happened Ivan?
Good observation, what happened?
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Comunique9
I`ve noticed that. Scared about the comments?
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Change it, change it now coz they will tomorrow.
Suicide hotline please.
Censure sucks
The line is a bit wordy, but I like it. It makes me think immediately that the products are safe--a big plus when you're environmentally conscious or you have kids who get into everything.