FAVV / Federal Food Agency: Soap

The 'Smiley' label puts hygiene on the menu.

Launch of a new label, introduced by the Federal Food Agency, that highlights restaurants with a controlled and well-respected hygiene.

Advertising Agency: Troy, Brussels, Belgium
Creative Directors: Antoine Wellens, Xavier Bouillon
Art Director: Dries Floridor
Copywriter: Bjorn Blockx
Photographer: Jean-Francois De Witte
Published: September 2008

10 comments

Guest commenter's picture
Guest commenter

It would be better to say something like "Do you really appetite the taste of your soap? New Fairy without taste and flavour"))) This ad is wrong.

stitchy's picture
stitchy
779 pencils

AMIN to that...

Guest commenter's picture
Guest commenter

Good work guys, nice concepts.
Even thou i cant read the language, but i get the picture.
Thats what advertising is all about.

CR_AD's picture
CR_AD
413 pencils

no ! it's not good !

http://www.coupsdepub.com/

capywriter's picture
capywriter
5511 pencils

it's from the same agency who launched the dick-campaign (condoms) yesterday... Mysteriously that campaign has disappeared... What happened Ivan?

jsantanaxp's picture
jsantanaxp
397 pencils

Good observation, what happened?

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http://comunique9.blogspot.com

Favete's picture
Favete
365 pencils

I`ve noticed that. Scared about the comments?

whitespace's picture
whitespace
1953 pencils

Suicide hotline please.

Guest commenter's picture
Guest commenter

Censure sucks

teenie's picture
teenie
1894 pencils

The line is a bit wordy, but I like it. It makes me think immediately that the products are safe--a big plus when you're environmentally conscious or you have kids who get into everything.

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