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Hands, 2

Agency: 
Published/Aired: 
September 2010
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Description: 

Your hands doesn't have to repeat the history of your pots.
Aloe Vera
Fassi

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Hugo Corredor, Giovanni Martinez
Art Directors: Andrés Montes, Miguel Rojas
Copywriters: Andrés Montes, Nicolas Nieto
Photographer: Julián Vesga

Comments (8)

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Billoughsby's picture
Billoughsby
5144 Activity Scores

The insight is that if the detergent you use is tough on dirt, it's probably very harsh on your hands, too. This is true. Not sure they can deliver on the promise of their detergent being tough on dirt and easy on your hands. But this is the premise of these ads, I believe.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

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