Farmatodo / Matchbox: Hot pursuit
The smallest cars have arrived at Farmatodo.
Advertising Agency: Leo Burnett, Venezuela
Executive Creative Director: Andres Moya
Creative Directors: Eugenio Reyes, Okarina Castaño
Art Directors: Ali Armas, Cesar Mila
Copywriter: Julián Guarín
Photographer: Pedro Primavera
15 Comments
Decent.
But, I wonder whether it comes across shooting at the tires of a normal car? Maybe I am looking for flaws where none exist.
it;s a funny situation but the 'little car engaged in reality situations' idea is soooo overexploited by matchbox around the world that whatever i see is like another execution of the same campaign..
HASTA CUANDO IDEAS ASI PARA LOS LOS MATCHBOX??
BUENA FOTOGRAFIA Y FINALIZACION. 5/10
Ivan, Venezuela is not Europe ;-)
Sorry, of course. :)
I agree, Twelve Noon.
Es mal? la foto es brutal.... el retoque es brutal... y el malandreo es brutal también
Venezuela... la cultura del malandreo
Buena pieza...en Venezuela hay "burda" (muchísimo)de Talento
Pero -aunque soy venezolano- no he visto esta píeza en ningún lado
Será trucho? who care?
Erjose
Que tire la primera piedra quien en latinoamerica
no haya hecho un trucho. Yo veo 2 anunciantes ahi!
Ahora lo que si no defiendo es que tristemente, se
hagan truchos en donde se invierte tiempo, dinero y
fotografos en piezas que quizas no lleguen a nada
en concursos por ser conceptos gastados Ejm: " Este Malandreo venezolano"
como le estan llamando. El trucho es un desahogo para los creativos latinoamericanos.
Si lo vamos a hacer se tiene que tener garantia y contundencia.
Luego si ganamos terminamos de convencer a los anunciantes
para que lo publiquen de lo contrario, es un simple ejercicio.
LOLZ, nice!
Ola gringos. y ola Ivan. Klug is right.... I don't get it (the ad) but my porsche's tires don't get shot very often... As in never... The car is from 1970 and has never been shot sofar (don't try plz ;-). Is South America so different??? Do they shoot tires for fun?
c-r-a-z-y (imho)
I don't get it...
dont like it, its way too far fetched. The big fly on the windscreen concept is so much better and more relevant. You dont see the product here and your target audience is like 5 years old!
Personally, I like it. Simple. Effective. Get's the message across and gets me to interact before I flip the page. Nice job.
Isn't this off strategy? If this ad is for adult collectors then its really not about your imagination from the little Matchbox cars is it...And if its for kids, well, that's just not right.