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14 comments

Guest's picture
Guest

I can't get it!

yctham's picture
yctham
182 pencils

So hairy. =p

slowrider's picture
slowrider
648 pencils

but he didn`t photoshopped his idea

one should not take life so seriously - as one will not come out of it alive.

RAM KATE's picture
RAM KATE
765 pencils

What is it ? A bear, a wolf or Hog???? No message readable.

RAM KATE

G¨B's picture
G¨B
97 pencils

So British ! ;)

Guest's picture
Guest

Maybe you will get it if you click on the image to zoom in. It says: "Loyalties tested at fantasyleague.com"

AmigoInvisible's picture
AmigoInvisible
195 pencils

I'm not British, and I don't think you have to be to understand this ad. The idea here is that in Fantasy Football, you may not always go with your team if you really want to win. I'm not sure of how Fantasy Football works (or any Fantasy league for that matter), but that's the idea behind this.

This is even supported by the copy at the bottom "Loyalties tested at fantasyleague.com."

I like the concept and its potential to become a campaign. This particular execution is not bad, but I do wish they would've taken it further. Perhaps having a spot with the modified cheer? Maybe a guerrilla "happening" at (or outside, to avoid the cost of buying the tickets) the stadium with people chanting this (and recording the video for youtube)?

Obviously I am unaware of the budget limitations, but I'm sure something else could have been done to complement this print ad. Interactive? A clever banner?

Of course, it is quite possible that the agency was strictly limited to doing one print execution, and in that case, I think this was an acceptable production.

Fun concept. Good luck!

everartz's picture
everartz
7611 pencils

some comments in the earlier restaurant campaign stated the ads were a bit sadistic, i wonder what this is??
its so ugly!

| Everartz |

firebug's picture
firebug
1117 pencils

?????

Dev Kumar's picture
Dev Kumar
834 pencils

Good idea and execution.

Ad_Man's picture
Ad_Man
828 pencils

Good concept.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture
Guest

FANTASY LEAGUE........is an application on Facebook....i hope u know wat Facebook is.....n this one deals with football......

Grace's picture
Grace

Cute... Hairy... but cute...

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