West Ham

Agency Network: 
September 2009

Print advertisment created by CHI & Partners, United Kingdom for Fantasy League, within the category: Recreation, Leisure.

Advertising Agency: CHI and partners, London, UK
Executive Creative Director: Ewan Paterson
Art Director / Copywriter: Matt Collier, Wayne Robinson
Typographer: Craig Ward
Photographer: Conor Masterson
Account manager: Josh Virgona

Comments (14)

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Guest's picture

I can't get it!

yctham's picture
Activity Score 178

So hairy. =p

slowrider's picture
Activity Score 648

but he didn`t photoshopped his idea

one should not take life so seriously - as one will not come out of it alive.

RAM KATE's picture
Activity Score 765

What is it ? A bear, a wolf or Hog???? No message readable.


G¨B's picture
Activity Score 97

So British ! ;)

Guest's picture

Maybe you will get it if you click on the image to zoom in. It says: "Loyalties tested at"

AmigoInvisible's picture
Activity Score 195

I'm not British, and I don't think you have to be to understand this ad. The idea here is that in Fantasy Football, you may not always go with your team if you really want to win. I'm not sure of how Fantasy Football works (or any Fantasy league for that matter), but that's the idea behind this.

This is even supported by the copy at the bottom "Loyalties tested at"

I like the concept and its potential to become a campaign. This particular execution is not bad, but I do wish they would've taken it further. Perhaps having a spot with the modified cheer? Maybe a guerrilla "happening" at (or outside, to avoid the cost of buying the tickets) the stadium with people chanting this (and recording the video for youtube)?

Obviously I am unaware of the budget limitations, but I'm sure something else could have been done to complement this print ad. Interactive? A clever banner?

Of course, it is quite possible that the agency was strictly limited to doing one print execution, and in that case, I think this was an acceptable production.

Fun concept. Good luck!

everartz's picture
Activity Score 7609

some comments in the earlier restaurant campaign stated the ads were a bit sadistic, i wonder what this is??
its so ugly!

| everartz |

firebug's picture
Activity Score 1113


Dev Kumar's picture
Dev Kumar
Activity Score 834

Good idea and execution.

Ad_Man's picture
Activity Score 826

Good concept.

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Guest's picture

FANTASY an application on Facebook....i hope u know wat Facebook is.....n this one deals with football......

Grace's picture

Cute... Hairy... but cute...