Fanta: World's First Tastable Print Ad

Like a burst of sunshine through a cool wisp of wind, it's sweet and tangy, surprising and juicy. It tickles like a delicious secret that you cannot bear to share. And how lush it feels at every sip, like an instant whiff of a fresh bouquet of flowers in spring! With a quick sharp jolt of tart and a sudden burst of sugary-citrusy-sweetness, it leaves your tongue tingling pleasantly. Then, it curls deliciously around your taste buds, tantalizing your imagination & ripples happily down your spine. Are you still with us? Great! Cause we would like you to try Fanta's new taste, deliciously orange. Yes, right now! Just tear off a piece of this page pop in your mouth & enjoy a Fanta by tasting this ad!

Advertising Agency: OgilvyOne Middle East, Dubai, UAE
Creative Directors: Fabian Roser, Sally Tambourgi
Art Director: Rodrigo Mavu
Copywriter: Louise Bolo
Illustrator: Nadine Hallak
Creative Technologist: Niv Baniahmad
Regional Director: Nabil Moutran
Account Directors: Sevim Oezdel, Tarek Shawki
Account manager: Tara Page-Gelman
Client Service Director: Sean Hart
Media Manager: Omar Katerji
Published: January 2013

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Picky1's picture
215 pencils

I really don't know what to think about this ad...

Is there anyone, in the developed countries, who still ignore how Fanta tastes like ? So I don't see the point of making a "tasty" ad.

But, on the other hand, it's a technical prowess, and despite the fact that snacking brands have been offering samples for decades, doing it through a press ad may seem new and be catchy.

Well, I really don't know what to think about this ad...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

So much fuzz, uff. We don't need to know how Fanta tastes like - we know. It's just technical stuff here, not an idea, if you ask me.

Wrigley's did this so much better;

kleenex's picture
26866 pencils

I would rather taste the real thing.

alausa's picture
1414 pencils

Nice music and pacing.

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