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Fanta: Dice

Fanta: Dice
Your rating: None Average: 7.6 (47 votes)

Don't worry sugar, there is life after "Fanta".
30% less sugar. No artificial colours. Great "Fanta" taste.

Advertising Agency: Mother, London, UK
Creative Director: Mark Waites
Photographer: Jonathan Minster
Via: zerozed

23 Comments

Kateter's picture 2040 pencils

I love it. different from those 'lighter' concepts with bottles in the air, wastebelts with new holes and alike stuff.
it's funny and attractive to look at.

axelk's picture 286 pencils

it's definitely another way to look at it. and it's better too

act's picture 535 pencils

charming.

french paradox's picture 28 pencils

great, funny, simple and well thought at the same time... I like my ennemy brothers ! And wish I could do the same.

french paradox's picture 28 pencils

great, funny, simple and well thought at the same time... I like my ennemy brothers ! And wish I could do the same.

JIki's picture 20 pencils

very clever.

lawrencevon's picture 149 pencils

i love it. :)

benjaminbrown's picture 439 pencils

This one is the best of the series.

Ag's picture 307 pencils

That`s not the best sugar can do after Fanta. But its OK.

Wordnerd's picture 6575 pencils

Very funny campaign! too bad it's not for a "Sugar-free" Fanta.. but then again - who cares

fluffy's picture 240 pencils

I think this one is my favourite. Still not keen on the font, though.

oblivion™'s picture 22 pencils

Remove Mother, UK, London from the credits,
all would comment this campaign as "Student Work"

®

®

Kateter's picture 2040 pencils

ahem... this is not Cannes jury.
besides... a lot of unknown agencies got lots of credit here for their work and a lot of big ones got smoked. so you're wrong.

easy tiger's picture 68 pencils

bullshit

eaaaaaaasy

easy tiger's picture 68 pencils

Mate you're absolutelly right !

I thought i was the only one who felt that way about it !

nice one bruv !

eaaaaaaasy

klaussnow's picture 1689 pencils

ah true true oblivion, but Mother always resides in a warm squishy place in my heart nonetheless...

... its already been done...

TSW's picture 578 pencils

i cant help but think the creatives have just tweeked the message that V used a couple of years ago
for me i still like V's better

http://www.entermedia.ru/images/misc/V3.JPG
http://www.entermedia.ru/images/misc/V2.JPG
http://www.entermedia.ru/images/misc/V1.JPG

-SCRATCH 'N' SNIFF

-SCRATCH 'N' SNIFF

Ed Mintone's picture 593 pencils

funny mofoz

credosian's picture 272 pencils

student work yes...

but i'd say INTELLIGENT student work. :)

the execution dosent really hit you.

but i like it. its nice. pleasing.

and ok.... makes u smile.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

tantrik_indian's picture 949 pencils

Jus becas someone usd sugar cube be4 don mean it caint be used agin. :P
~~be cool eh!~~

~~this paranoid survived!~~

berenice81's picture 136 pencils

The concept its not new, and the photo look like home-made, but its still lovely.

I like it

johnstone's picture 18 pencils

Charming. Pleasing. Nice.

Guest commenter's picture

This is my favourite by far. It looks the least tacky, and its cute seeing the sugar cubes helping each otehr try to find something to do after being in fanta.
love this one.

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