Fanta: Dice

Fanta: Dice

Don't worry sugar, there is life after "Fanta".
30% less sugar. No artificial colours. Great "Fanta" taste.

Advertising Agency: Mother, London, UK
Creative Director: Mark Waites
Photographer: Jonathan Minster
Via: zerozed

Your rating: None Average: 7.4 (41 votes)

Comments

I love it. different from those 'lighter' concepts with bottles in the air, wastebelts with new holes and alike stuff.
it's funny and attractive to look at.

it's definitely another way to look at it. and it's better too
http://canofthought.blogspot.com

charming.

great, funny, simple and well thought at the same time... I like my ennemy brothers ! And wish I could do the same.

great, funny, simple and well thought at the same time... I like my ennemy brothers ! And wish I could do the same.

JIki's picture

very clever.

i love it. :)

This one is the best of the series.

That`s not the best sugar can do after Fanta. But its OK.

Very funny campaign! too bad it's not for a "Sugar-free" Fanta.. but then again - who cares

I think this one is my favourite. Still not keen on the font, though.

Remove Mother, UK, London from the credits,
all would comment this campaign as "Student Work"

®

ahem... this is not Cannes jury.
besides... a lot of unknown agencies got lots of credit here for their work and a lot of big ones got smoked. so you're wrong.

easy tiger's picture

bullshit

easy tiger's picture

Mate you're absolutelly right !

I thought i was the only one who felt that way about it !

nice one bruv !

ah true true oblivion, but Mother always resides in a warm squishy place in my heart nonetheless...

i cant help but think the creatives have just tweeked the message that V used a couple of years ago
for me i still like V's better

http://www.entermedia.ru/images/misc/V3.JPG
http://www.entermedia.ru/images/misc/V2.JPG
http://www.entermedia.ru/images/misc/V1.JPG

-SCRATCH 'N' SNIFF

Ed Mintone's picture

funny mofoz

student work yes...

but i'd say INTELLIGENT student work. :)

the execution dosent really hit you.

but i like it. its nice. pleasing.

and ok.... makes u smile.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

tantrik_indian's picture

Jus becas someone usd sugar cube be4 don mean it caint be used agin. :P
~~be cool eh!~~

The concept its not new, and the photo look like home-made, but its still lovely.

I like it

Charming. Pleasing. Nice.

This is my favourite by far. It looks the least tacky, and its cute seeing the sugar cubes helping each otehr try to find something to do after being in fanta.
love this one.

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