23 comments

Kateter's picture
Kateter
2029 pencils

I love it. different from those 'lighter' concepts with bottles in the air, wastebelts with new holes and alike stuff.
it's funny and attractive to look at.

axelk's picture
axelk
286 pencils

it's definitely another way to look at it. and it's better too

act's picture
act
535 pencils

charming.

french paradox's picture
french paradox
28 pencils

great, funny, simple and well thought at the same time... I like my ennemy brothers ! And wish I could do the same.

french paradox's picture
french paradox
28 pencils

great, funny, simple and well thought at the same time... I like my ennemy brothers ! And wish I could do the same.

JIki's picture
JIki
20 pencils

very clever.

lawrencevon's picture
lawrencevon
143 pencils

i love it. :)

benjaminbrown's picture
benjaminbrown
439 pencils

This one is the best of the series.

Ag's picture
Ag
305 pencils

That`s not the best sugar can do after Fanta. But its OK.

Wordnerd's picture
Wordnerd
6660 pencils

Very funny campaign! too bad it's not for a "Sugar-free" Fanta.. but then again - who cares

fluffy's picture
fluffy
236 pencils

I think this one is my favourite. Still not keen on the font, though.

oblivion™'s picture
oblivion™
22 pencils

Remove Mother, UK, London from the credits,
all would comment this campaign as "Student Work"

®

®

Kateter's picture
Kateter
2029 pencils

ahem... this is not Cannes jury.
besides... a lot of unknown agencies got lots of credit here for their work and a lot of big ones got smoked. so you're wrong.

easy tiger's picture
easy tiger
68 pencils

bullshit

easy tiger's picture
easy tiger
68 pencils

Mate you're absolutelly right !

I thought i was the only one who felt that way about it !

nice one bruv !

klaussnow's picture
klaussnow
1675 pencils

ah true true oblivion, but Mother always resides in a warm squishy place in my heart nonetheless...

... its already been done...

Bundy Agency's picture
Bundy Agency
597 pencils

i cant help but think the creatives have just tweeked the message that V used a couple of years ago
for me i still like V's better

http://www.entermedia.ru/images/misc/V3.JPG
http://www.entermedia.ru/images/misc/V2.JPG
http://www.entermedia.ru/images/misc/V1.JPG

-SCRATCH 'N' SNIFF

Ed Mintone's picture
Ed Mintone
585 pencils

funny mofoz

credosian's picture
credosian
272 pencils

student work yes...

but i'd say INTELLIGENT student work. :)

the execution dosent really hit you.

but i like it. its nice. pleasing.

and ok.... makes u smile.

www.pushkarajshirke.blogspot.com
"The impossible is an illusion"
-Pushkaraj Shirke

tantrik_indian's picture
tantrik_indian
953 pencils

Jus becas someone usd sugar cube be4 don mean it caint be used agin. :P
~~be cool eh!~~

~~this paranoid survived!~~

berenice81's picture
berenice81
136 pencils

The concept its not new, and the photo look like home-made, but its still lovely.

I like it

johnstone's picture
johnstone
24 pencils

Charming. Pleasing. Nice.

Guest commenter's picture
Guest commenter

This is my favourite by far. It looks the least tacky, and its cute seeing the sugar cubes helping each otehr try to find something to do after being in fanta.
love this one.

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