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Serve: Doesn't Have the Brain
Advertising Agency: SERVE, Milwaukee, USA
Creative Director / Copywriter: Gary Mueller
Art Director: Giho Lee
Photographer: Jeff Salzer
Other additional credits: Sarah Salzer
Published: January 2008
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dosen't?
from american agency?
ts, ts, ts... copywriter
wow. spelo. in a headline. i think this ad has not been through the proper check process since it's an unimportant (and unsuccessful) attempt at an award.
Nice catch.
That's the most interesting part of the ad.
Guess who also doesn't have the brain?
WOW, this is TRULY horrible!
But then, it's from Wisconsin...
Typo has been fixed!
Well meaning, Im sure, but this series misses by a mile. Unfortunately, I can imagine the target audience (men who abuse/sleep with underage girls) being completey unaffected by this communication, or even worse, turned on by it. This is not pleasant to look at for the majority – but the majority are not the target. This subject has to handled sensitively, with insight. Disturbing CAN be OK, but these are disturbing, wrong, and even counter productive, and I hope they haven't, and never will run. I'd love to hear what the relevant social services think about these.
VERY WELL SAID CHOUGH, VERY BAD AD
poor
This is wrong!
very very very wrong!
insufficient ad
Not well executed. My first thought was that this was an ad about dumb models. But after realizing what the message is, something's just not right. It's a serious message with a very silly visual. The visual demeans the importance of the message.
And the typo... are you serious?? Wow.
seems that promotes it instead of trying to stop it ^_^'
Aside for the misspelling, the head doesn't seem proportioned to the body it was put on. It looks too small. And there is too much shadowing of the face. The face needs more contrast, especially around the mouth.
This makes me feel like I'm the pervert.
--
brandon
www.brandonknowlden.com
My sentiments exactly! I'm also shocked that the creatives haven't requested this ad be removed, given it has that huge typo. Where's your pride people?
Oh Gary Mueller... why would you let your name get posted?
*If you're not satisfied, you can always beat it.
My god! Dosen't...
Typo - Shnypo... let's focus on the IDEA. I personally think it's a great campaign. Amazing insight - hits home and straight to the point. It doesn't get more real than this... I'm disgusted by grown men who sleep with teenagers and if this doesn't make you think... then you are in the wrong business. And now about the typo... who gives a f#@k?
If you're a copywriter who dismisses a typo in a published ad, then you might be in the wrong business.
come on guys! freedom of speech! whe are not in the united states here?
it should be normal to bring on this problem in an ad.
my only problem here is that it's an insufficient ad
Say no more...
Feel free to digg it! :)
http://digg.com/design/Anti_Pedophilia_Campaign_Gone_Wrong
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