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Highest Rated

Guest's picture
Guest

perfection.

1. if the wwf logo is unfamiliar to you, you have been living under a rock. you need to get out and do more with your life
2. if you think the ad needs copy, you must be one of those who reads a manual to drive a car, or turn on the tv.. even ikea has dropped copy from its instruction manuals.. come on!! copy would f-bomb this ad
3. if you are the creative responsible for this act of blasphemy, hail to thee

muxa's picture
muxa
Activity Score 602

?

ming the merciless's picture
ming the merciless
Activity Score 190

OK let's have an amnesty. All those people who don't get this ad or think it needs a line or doesn't think it's clever have to promise to never ever comment on an ad again - until they 'get' this one.

And if you've never seen the WWF logo and you claim to live on this planet, you have to promise never to comment until you've made a donation to WWF.

supersupergirl's picture
supersupergirl
Activity Score 294

save panda families?? save more wild life?? save the clan?? what??

Pauflies's picture
Pauflies
Activity Score 205

I also don't get it, but i like the visual!

http://pauflies.blogspot.com/

nottingham's picture
nottingham
Activity Score 38

Better with an headline.

Davosk's picture
Davosk
Activity Score 4815

I agree about a line, this is nice if it's a xmas wish from the WWF family.

hadrianapolis's picture
hadrianapolis
Activity Score 733

So what?

Kateter's picture
Kateter
Activity Score 2029

minimalized to a point of non-sense.

DarkSide's picture
DarkSide
Activity Score 1066

I believe that the ad says that with the ais of WWF the Panda will procreate and not be extinguished.
I undersand it but I don´t like it very much.

DarkSide's picture
DarkSide
Activity Score 1066

I believe that the ad says that with the aid of WWF the Panda will procreate and not be extinguished.
I undersand it but I don´t like it very much.

justpassingby's picture
justpassingby
Activity Score 1368

i really like it, its very clever and no i dont work for ogilvy stockholm.

justpassingby's picture
justpassingby
Activity Score 1368

i think if it does need a line than something like "help us grow" would work

am-o's picture
am-o
Activity Score 162

i think this is great. could you brand wwf even moe? we see so much work from wwf, it's nice to just see a good brand piece from them. i got it the minute i saw it...

but.. on the other hand: those who don't know wwf may not get it off the back or let alone at all. but it could just intrigue the reader to find out what the hell wwf actually is.

Plastilina's picture
Plastilina
Activity Score 73

it doesn't need any line, it's self explanatory, playful and, to come to the point, very optimistic. that is, if you know the logo and what wwf stands for. and o, its not for panda, not for seat panda, not for panda ice-cream, it's for wildlife in general. that is, if you get it.

Plastilina's picture
Plastilina
Activity Score 73

and, one more think: pretty please, cut it out with this shallow junior-ish "I like the visual" stuff. these things are supposed to tell you something, not just entertain ya.

Jumo's picture
Jumo
Activity Score 592

The line could be "thank you"…

---
Jumo,
Art Director FP7 Morocco

Albondiga's picture
Albondiga
Activity Score 96

I completely agree. Spot on.

jsptrck404's picture
jsptrck404
Activity Score 437

i really like this execution. this is a beautifully simple way of showing/exemplifying their mission.

unfortunately, i also realize that understanding this communication is solely based on your familiarity with the wwf (their logo has one panda - just google WWF and it will pop up).

so while very ingenious, it's scope (and audience) is therefore quite limited.

| think small |

surzal's picture
surzal
Activity Score 30

Simple and brilliant. Well done.

drizae's picture
drizae
Activity Score 503

I really like this. I agree the line could have been Thank you but they probably didn't want to seem like they had finished their cause.

Fail Harder.

sparkvisual's picture
sparkvisual
Activity Score 56

Doesn't the visual rely too heavily on prior knowledge of the brand? I don't think it's a safe assumption that viewers will get the "trick".

jason argonaut's picture
jason argonaut
Activity Score 28

Love it. If this is 70s then you go back to dog fleas dynasty.

Psycho Pirate's picture
Psycho Pirate
Activity Score 68

I honestly like it but I agree it might need a line because there are too many possible interpretations.

My take on the visual is that it demonstrates WWF's character and mission. Perhaps to help endeagered species propagate, which the WWF icon (The Panda) is known to have difficutlty doing. However, it lends itself to be being too much of a breastbeater as it paints the image of a savior. A miracle worker even. Something the WWF doesn't seem wont to do.

A simple line could help. Even if it was just a straight line leading to a particular cause or effort.

Just a thought.

liveinaday's picture
liveinaday
Activity Score 61

an original WWF's logo is an adult panda, so if there is one more adult panda (symbolic of organization like WWF), it make our world have more baby panda(symbolic of abbreviated animal), I bet.

adharmawan's picture
adharmawan
Activity Score 2

Uhhhhhhhhhhhh, Ohhhhhhhhhhhhhhhhhhhhhhhhh, oke...WWF is changing the logo

Rajib's picture
Rajib
Activity Score 369

No comments....

ñangara's picture
ñangara
Activity Score 46

no need copy. good ad

Tincho's picture
Tincho
Activity Score 1093

1) My first thought about what it mean was: "Maybe the efforts of saving Pandas worked, now there are more Pandas".

2) I was expecting a line to confirm that, but it wasn´t there so people could understand it in different ways.

3) We are always looking at logos so we now them, but common people doesn´t, thats way its risky to put no copy.

Byte's picture
Byte
Activity Score 327

Nice and simply. Good ad.

Byte!

hendrix's picture
hendrix
Activity Score 18

Nice. But how come client buy this idea. (witouth the real logo)

justpassingby's picture
justpassingby
Activity Score 1368

clients are too busy saving pandas to care

Lol's picture
Lol
Activity Score 127

Awfull. Makes no sense. And, if it did (with a line) would be a weak idea.

account_guys_suck's picture
account_guys_suck
Activity Score 12

I like it. It's simple and smart ; )

Rog's picture
Rog
Activity Score 6082

Agreed, on all 4 points. :)

>>>> That's not an ad. THIS is an ad.

Roberleiton's picture
Roberleiton
Activity Score 12

Bonito

gmint7's picture
gmint7
Activity Score 2683

:::J:::
its good

ithink with
"Thank you"
"Thank's for those who support"

works better

and
maybe,,,
"use condom"

(jk)

:::J:::

izmild's picture
izmild
Activity Score 770

izmild
http://uniquetvcomm.blogspot.com
WWF Big family. But they say nothing. do they have a family plan?

xover15's picture
xover15
Activity Score 8

WTF?

sorry, had to.

kai539's picture
kai539
Activity Score 244

nope, it's a brilliant idea
agree, with copy will do better because i was looking for it then

Guest's picture
Guest

perfection.

1. if the wwf logo is unfamiliar to you, you have been living under a rock. you need to get out and do more with your life
2. if you think the ad needs copy, you must be one of those who reads a manual to drive a car, or turn on the tv.. even ikea has dropped copy from its instruction manuals.. come on!! copy would f-bomb this ad
3. if you are the creative responsible for this act of blasphemy, hail to thee

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