Familiprix Drugstores: Pharmacist arm, 4

Good against colds

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Jacques De Varennes
Copywriter / Illustrator: Luc Du Sault

August 2011


CuriousPencil's picture
4225 pencils

Were it not for the 'good for sleep' instance, which looks like a child being slapped or smothered, I'd've given this a 9 for Luc de Sault's visual hypnosis. A warming and simple visual vehicle for your client, and I hope one that isn't forever pharmaceutical. If you've forever linked your style to this client, charge them more.

[edit: forget that, Luc: just squizzed through your other bumps - keep stretching, will see you somewhere.]

atb2005's picture
13561 pencils

I disagree with the previous commenter. If I was the client, I would want my money back. The warm tones aside, how these cutesy illustrations sell pharmacy (to adults) is beyond me. I also question whether most people would be able to immediately identify that arm as a "pharmacist arm".

Hammad S's picture
Hammad S
484 pencils

No, I think this campaign is done very well. The illustrations are on target. It's the tagline and picture combo that make it work. The colours give the right "feeling". I think most ppl would be able to understand this.

andylefty's picture
4535 pencils

I like the feeling. Communication is lacking for me.

Wordnerd's picture
6692 pencils

i don't get why this is supposed to be anything beyond nice looking.

Glut's picture
3937 pencils

just like atb2005 said.

Abhishek Parikh's picture
Abhishek Parikh
568 pencils

Warm tones need not always make the concept easy to understand.

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