Familiprix Drugstores: Pharmacist arm, 3

Good against bites

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Jacques De Varennes
Copywriter / Illustrator: Luc Du Sault

August 2011


CuriousPencil's picture
4225 pencils

Apart from the gorgeous imagery, the biggest thing for me in this is the fluidity of logo placement. Throughout the series, all of which has a curvature of art direction, we see the benefit beside the logo, as a continuation, within and outside the copy. Fucking lovely work. And in a non-contiguous honey background.

I love the love that was put into this piece.

JohnTran's picture
20 pencils

Are you drunk Curiouspencil?

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