Familiprix Drugstores: Pharmacist arm, 1

Good for sleep

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Jacques De Varennes
Copywriter / Illustrator: Luc Du Sault

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1 comment

CuriousPencil's picture
CuriousPencil
4227 pencils

No.

Looks like a slapped face.

ANY visual you choose with the human face: the first thing we look for is the eyes.

When we don't see them, we ask why.

The clues here are some kind of steam / slather thing off that hand.

It looks like a hit.

I'd pull this one. Spoils the series, damns the client, questions the talent.

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