Familiprix Drugstores: Pharmacist arm, 1

Good for sleep

Advertising Agency: lg2, Quebec, Canada
Creative Director: Luc Du Sault
Art Directors: Vincent Bernard, Jacques De Varennes
Copywriter / Illustrator: Luc Du Sault

1 comment

CuriousPencil's picture
CuriousPencil
4227 pencils

No.

Looks like a slapped face.

ANY visual you choose with the human face: the first thing we look for is the eyes.

When we don't see them, we ask why.

The clues here are some kind of steam / slather thing off that hand.

It looks like a hit.

I'd pull this one. Spoils the series, damns the client, questions the talent.

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments