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Boyfriend

Agency: 
Published/Aired: 
July 2008
Description: 

To resolve the problems at home and those of who think they are at home.
With Famastil you resolve.

Advertising Agency: e21, Brazil
Creative Director: Pablo Bohrz
Art Directors: Beto Dias, Agnes Cristina, Guilherme De leon, Marton Santos, Gilberto Basualdo
Copywriters: Matheus Lehembauer, Luciano Sobrosa
Illustrator: GRB
Photographer: Lima
Production: Mariza Finck

Comments (8)

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Highest Rated

simon.gross's picture
simon.gross
Activity Score 541

This doesn't really deliver. The ad would communicate better with no visual at all. The double meaning/joke here has nothing to do with the product benefit. It's just indulgent creative posturing.

jfletcher's picture
jfletcher
Activity Score 37

old...poor...!!!

dico's picture
dico
Activity Score 332

mmm...

Ed Mintone's picture
Ed Mintone
Activity Score 585

Lovin the lateral thinking here.

scarfinati's picture
scarfinati
Activity Score 843

Famastil sounds like a drug name.

Cool idea. its memorable and buzz worthy.

pandolf's picture
pandolf
Activity Score 47

No.

witness505's picture
witness505
Activity Score 137

weak

darth_darkcape's picture
darth_darkcape
Activity Score 100

cool idea.... something unapproachable about the ad though....

visual is overly busy (palm trees and all should have been retouched out)

and color palette is drab.

i like it.. it could be more immediate though is what I'm saying.

simon.gross's picture
simon.gross
Activity Score 541

This doesn't really deliver. The ad would communicate better with no visual at all. The double meaning/joke here has nothing to do with the product benefit. It's just indulgent creative posturing.

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