Famastil: Boyfriend

To resolve the problems at home and those of who think they are at home.
With Famastil you resolve.

Advertising Agency: e21, Brazil
Creative Director: Pablo Bohrz
Art Directors: Beto Dias, Agnes Cristina, Guilherme De leon, Marton Santos, Gilberto Basualdo
Copywriters: Matheus Lehembauer, Luciano Sobrosa
Illustrator: GRB
Photographer: Lima
Production: Mariza Finck
Published: July 2008

8 comments

jfletcher's picture
jfletcher
37 pencils

old...poor...!!!

dico's picture
dico
332 pencils

mmm...

Ed Mintone's picture
Ed Mintone
585 pencils

Lovin the lateral thinking here.

scarfinati's picture
scarfinati
836 pencils

Famastil sounds like a drug name.

Cool idea. its memorable and buzz worthy.

pandolf's picture
pandolf
47 pencils

No.

witness505's picture
witness505
137 pencils

weak

darth_darkcape's picture
darth_darkcape
100 pencils

cool idea.... something unapproachable about the ad though....

visual is overly busy (palm trees and all should have been retouched out)

and color palette is drab.

i like it.. it could be more immediate though is what I'm saying.

simon.gross's picture
simon.gross
541 pencils

This doesn't really deliver. The ad would communicate better with no visual at all. The double meaning/joke here has nothing to do with the product benefit. It's just indulgent creative posturing.

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