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Famastil: Boyfriend

Famastil: Boyfriend
Your rating: None Average: 2.7 (13 votes)

To resolve the problems at home and those of who think they are at home.
With Famastil you resolve.

Advertising Agency: e21, Brazil
Creative Director: Pablo Bohrz
Art Directors: Beto Dias, Agnes Cristina, Guilherme De leon, Marton Santos, Gilberto Basualdo
Copywriters: Matheus Lehembauer, Luciano Sobrosa
Illustrator: GRB
Photographer: Lima
Production: Mariza Finck
Published: July 2008

8 Comments

jfletcher's picture 37 pencils
jfletcher | Thu, 2008-08-21 07:22

old...poor...!!!

dico's picture 332 pencils
dico | Thu, 2008-08-21 08:22

mmm...

http://dgdico.com.ar/

Ed Mintone's picture 593 pencils
Ed Mintone | Thu, 2008-08-21 09:40

Lovin the lateral thinking here.

scarfinati's picture 818 pencils
scarfinati | Thu, 2008-08-21 13:33

Famastil sounds like a drug name.

Cool idea. its memorable and buzz worthy.

pandolf's picture 47 pencils
pandolf | Thu, 2008-08-21 15:48

No.

witness505's picture 137 pencils
witness505 | Sat, 2008-08-23 10:49

weak

darth_darkcape's picture 100 pencils
darth_darkcape | Sat, 2008-08-23 12:23

cool idea.... something unapproachable about the ad though....

visual is overly busy (palm trees and all should have been retouched out)

and color palette is drab.

i like it.. it could be more immediate though is what I'm saying.

simon.gross's picture 543 pencils
simon.gross | Thu, 2008-08-28 19:49

This doesn't really deliver. The ad would communicate better with no visual at all. The double meaning/joke here has nothing to do with the product benefit. It's just indulgent creative posturing.

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