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Comments (15)

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Highest Rated

Adbabel's picture
Adbabel
Activity Score 54

this is a ridiculous ad. being a rider i dont feel anything after seeing this...
so what if i skid a lil?? wtf??

freshman's picture
freshman
Activity Score 126

Hahaha! I like it. Lovely art direction.

duncangela's picture
duncangela
Activity Score 26

Would horizontal copy be better?
You'd figure it out.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

Yea, I think that the copy should be horizontal as well. You're lying sideways on the street, so you're still going to read from left to right.

copywriter.txt's picture
copywriter.txt
Activity Score 828

If the idea of the ad is force the reader to see the world in the same perspective of the biker who had fallen, the horizontal copy not work.

Rusio's picture
Rusio
Activity Score 326

Seen many times for campaigns against violence, dead mosquitos or flies, etc.

kre8's picture
kre8
Activity Score 989

its good because you have to tilt your head to read it.
the ad doesnt work any other way.
WHY DO PEOPLE ON THIS SITE COMPLETELY OVER ANALYSE ADS?

loading...'s picture
loading...
Activity Score 26

jajajajaaja good one!!! I like it!! -- kre8 : I wonder the same thing each time I read the comments....

creative_catalyst's picture
creative_catalyst
Activity Score 110

Not too fussed on the art direction as this is not how the world looks through a bike helmet, sideways or upfight

whitespace's picture
whitespace
Activity Score 1953

I like this. I ride, and the message goes in clean.

dorbi's picture
dorbi
Activity Score 4

how does this ad works, to discourage riding cos u fall? cld someone explain this? thanks

joey hayashi's picture
joey hayashi
Activity Score 28

Would horizontal copy be better?
>>>I guess so,you're rite!

Carlos Garcia's picture
Carlos Garcia
Activity Score 847

Excelent art direction. Congrats
CP

CG

Cash White's picture
Cash White
Activity Score 66

No overanalyzing here. The type SHOULD be horizontal. It doesn't make sense vertically. You turn your head and you see the world the way you ARE supposed to on a bike.

BTW NICE PHOTOGRAPHY

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

Not sure, but based on your argument, I think you've got your horizontal and vertical confused.

Adbabel's picture
Adbabel
Activity Score 54

this is a ridiculous ad. being a rider i dont feel anything after seeing this...
so what if i skid a lil?? wtf??

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