Fairy: The power of one drop

The Power of One Drop

Advertising Agency: Adler Chomsky Grey, Tel Aviv, Israel
Executive Creative Director: Tal Riven
Copywriter: Oded Kramer
Art Director: Yonatan Stirin
Photographer: Yaron Izhakov
Account Manager: Anat Leventon
Account Supervisor: Ronny Schwartz
Account Executive: Michal Master

18 comments

nepotiums's picture
nepotiums
251 pencils

I still don't get it? One drop will take you to fairy land, is it?

kleenex's picture
kleenex
34155 pencils

Fairy is the brand name for the dish detergent and one drop is supposed to be SOOOO powerful and big enough that you can blow a bubble out of ever single hole in that bubble making wand.

I see Fail here due to that never even occurring.

Hadrons's picture
Hadrons
5991 pencils

FYI - Fairy became no.1 player detergent in Israel since 2008 - The products has 40% of the market and it is the leading detergent. (because of it's unique formula & ability remove fats etc'.)

so, in this case - you really can't argue with the facts. It's happening. The magic...

BTW - I like this product, I found it very efficient and cost effective. Ask your mom. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
598 pencils

kleenex - since when is reality a requirement in advertising? are you saying that a Nissan Frontier can't snowboard?

Hadrons's picture
Hadrons
5991 pencils

Clear, clean & simple.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture
NicoCiego
1035 pencils

Fairy is a dish detergent right? So if that's the case, I agree with Kleenex. This will not work.
But nice try though, it's not the usual "tower of plates" kind of picture.

Roger Keynes's picture
Roger Keynes
5498 pencils

Fairy = industrial strength? ;)

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
5991 pencils

Procter & Gamble, love.

p.s. - can you believe it? there's even a wiki entry. ?! http://en.wikipedia.org/wiki/Fairy_(brand)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pierrelastname's picture
pierrelastname
2869 pencils

different, I like.

mrMagic's picture
mrMagic
798 pencils

Nice. I like it.

celini's picture
celini
90 pencils

Bonita idea y perfecta realización

celini's picture
celini
90 pencils

Ah se me habia olvidado puntuar

ideas creator's picture
ideas creator
83 pencils

very nice concept and execution

juanmarino.arg's picture
juanmarino.arg
79 pencils

I only wanted to clean the dishes.

Yo solo queria lavar los platos.

Advertising is the most targeted and massive art. That make it the most interesting art.

Miss Copywriter 22's picture
Miss Copywriter 22
175 pencils

Lets all blow bubbles of different shapes and sizes with this dish washing detergent rather than clean our dishes...super relevant (not).

simonds08's picture
simonds08
598 pencils

actually, it is relevant and easy to relate to. instead of buying bubble liquid, many families use dish washing detergent instead - saves a run to the dollar store. the point that this soap can be used in that huge bubble wand must mean this stuff is industrial, etc.

ishiboy's picture
ishiboy
497 pencils

I would have liked to see a campaign of this.

Manoma's picture
Manoma
1108 pencils

Nice, i dont think its efficient, but nice :-)

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