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Comments (18)

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Highest Rated

Manoma's picture
Manoma
Activity Score 1108

Nice, i dont think its efficient, but nice :-)

nepotiums's picture
nepotiums
Activity Score 251

I still don't get it? One drop will take you to fairy land, is it?

kleenex's picture
kleenex
Activity Score 45439

Fairy is the brand name for the dish detergent and one drop is supposed to be SOOOO powerful and big enough that you can blow a bubble out of ever single hole in that bubble making wand.

I see Fail here due to that never even occurring.

Hadrons's picture
Hadrons
Activity Score 6017

FYI - Fairy became no.1 player detergent in Israel since 2008 - The products has 40% of the market and it is the leading detergent. (because of it's unique formula & ability remove fats etc'.)

so, in this case - you really can't argue with the facts. It's happening. The magic...

BTW - I like this product, I found it very efficient and cost effective. Ask your mom. :-)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

simonds08's picture
simonds08
Activity Score 598

kleenex - since when is reality a requirement in advertising? are you saying that a Nissan Frontier can't snowboard?

Hadrons's picture
Hadrons
Activity Score 6017

Clear, clean & simple.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture
NicoCiego
Activity Score 1033

Fairy is a dish detergent right? So if that's the case, I agree with Kleenex. This will not work.
But nice try though, it's not the usual "tower of plates" kind of picture.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Fairy = industrial strength? ;)

The Jobless Writer
Will Think for Salary

Hadrons's picture
Hadrons
Activity Score 6017

Procter & Gamble, love.

p.s. - can you believe it? there's even a wiki entry. ?! http://en.wikipedia.org/wiki/Fairy_(brand)

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pierrelastname's picture
pierrelastname
Activity Score 2869

different, I like.

mrMagic's picture
mrMagic
Activity Score 798

Nice. I like it.

celini's picture
celini
Activity Score 90

Bonita idea y perfecta realización

celini's picture
celini
Activity Score 90

Ah se me habia olvidado puntuar

ideas creator's picture
ideas creator
Activity Score 87

very nice concept and execution

juanmarino.arg's picture
juanmarino.arg
Activity Score 79

I only wanted to clean the dishes.

Yo solo queria lavar los platos.

Advertising is the most targeted and massive art. That make it the most interesting art.

Miss Copywriter 22's picture
Miss Copywriter 22
Activity Score 175

Lets all blow bubbles of different shapes and sizes with this dish washing detergent rather than clean our dishes...super relevant (not).

simonds08's picture
simonds08
Activity Score 598

actually, it is relevant and easy to relate to. instead of buying bubble liquid, many families use dish washing detergent instead - saves a run to the dollar store. the point that this soap can be used in that huge bubble wand must mean this stuff is industrial, etc.

ishiboy's picture
ishiboy
Activity Score 497

I would have liked to see a campaign of this.

Manoma's picture
Manoma
Activity Score 1108

Nice, i dont think its efficient, but nice :-)

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