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Agency: 
Published/Aired: 
March 2009
Description: 

Soften their world.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Israel Diaz
Chief Creative Officer: Judy John
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographers: Frank Hoedl, Westside Studio
Art Buyer: Heather Morton
Print Producer: Ann Peck

Comments (8)

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Highest Rated

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"For overprotective parents."

Yes.

morse's picture
morse
Activity Score 17364

This is the best of the three ads.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
tirthomitro
Activity Score 2758

remember toyota? remember 6-7 years ago? remember the kids and their playing accessories all wrapped up in bubble plastic? remember them winning major golds? remember?

they showed me a picture & i laughed
dignity has never been photographed

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"For overprotective parents."

Yes.

sirvan's picture
sirvan
Activity Score 29860

This is a pretty weak campaign, guys. Sorry.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

is fairy fabric softener or toilet paper? either way it's not a great campaign. It softened corners aren't all that apparent, and it doesn't really hit the product benefit home very hard.

Guest's picture
Guest

only the corners. the sides wont hurt???? forced!!!

Emran Hayat's picture
Emran Hayat
Activity Score 832

i dnt get the idea... sofa looks nice

Creativity is a natural extension of our enthusiasm

Guest's picture
Guest

Oh, this isn't a stretch is it. Average at best.

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