Fairy Detergent: Table

Soften their world.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Israel Diaz
Chief Creative Officer: Judy John
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographers: Frank Hoedl, Westside Studio
Art Buyer: Heather Morton
Print Producer: Ann Peck
Published: March 2009


morse's picture
16609 pencils

This is the best of the three ads.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tirthomitro's picture
2764 pencils

remember toyota? remember 6-7 years ago? remember the kids and their playing accessories all wrapped up in bubble plastic? remember them winning major golds? remember?

they showed me a picture & i laughed
dignity has never been photographed

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

"For overprotective parents."


sirvan's picture
29870 pencils

This is a pretty weak campaign, guys. Sorry.


"I love some things, and don't love some other things."

Guest's picture

is fairy fabric softener or toilet paper? either way it's not a great campaign. It softened corners aren't all that apparent, and it doesn't really hit the product benefit home very hard.

Guest's picture

only the corners. the sides wont hurt???? forced!!!

Emran Hayat's picture
Emran Hayat
832 pencils

i dnt get the idea... sofa looks nice

Creativity is a natural extension of our enthusiasm

Guest's picture

Oh, this isn't a stretch is it. Average at best.

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