Fairy Detergent: Fireplace

Soften their world.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Israel Diaz
Chief Creative Officer: Judy John
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographers: Frank Hoedl, Westside Studio
Art Buyer: Heather Morton
Print Producer: Ann Peck
Published: March 2009

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bknowlden's picture
3647 pencils

I enjoy this layout the best. And although the idea isn't that flashy, it solves a good brief based on an insightful strategy, nice job.

Davosk's picture
4833 pencils

What a horribly annoying image.

CurryJ's picture
955 pencils

Sadly, the shots of the kids don't lend any weightage to the product/idea. Put simply, as Davosk described it, "What a horribly annoying image"...

I think; therefore I am

Guest's picture

This one scares the crap out of me. Baby, IN YO FACE!!!

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