Fairy Detergent: Fireplace

Soften their world.

Advertising Agency: Leo Burnett, Toronto, Canada
Creative Directors: Israel Diaz
Chief Creative Officer: Judy John
Art Directors: Israel Diaz
Copywriter: Steve Persico
Designer: Natalia Grosner
Photographers: Frank Hoedl, Westside Studio
Art Buyer: Heather Morton
Print Producer: Ann Peck
Published: March 2009

Related videos by Shutterstock

4 comments

bknowlden's picture
bknowlden
3647 pencils

I enjoy this layout the best. And although the idea isn't that flashy, it solves a good brief based on an insightful strategy, nice job.

Davosk's picture
Davosk
4833 pencils

What a horribly annoying image.

CurryJ's picture
CurryJ
955 pencils

Sadly, the shots of the kids don't lend any weightage to the product/idea. Put simply, as Davosk described it, "What a horribly annoying image"...

================================================
I think; therefore I am

Guest's picture
Guest

This one scares the crap out of me. Baby, IN YO FACE!!!

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments