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Published/Aired: 
March 2008
Description: 

Confession of an obsessive reader.

Advertising Agency: Saatchi & Saatchi, New Delhi, India
Copywriter: Abhishek Deshwal
Art Director: Abhishek Singh
Creative Director: Vijay Simha

Comments (19)

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Highest Rated

Shel-Man's picture
Shel-Man
Activity Score 54

Fkin excellent! HAHAHA! It's pretty funny!

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

eh?

We're going to need more lube.

Alistair C.'s picture
Alistair C.
Activity Score 692

hahaha, nice copy & insight. But it's not true that most good works come out of pain and misery.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You're probably right. You don't have to have grown up in a dysfunctional family environment to be a great writer.
But this is still a good joke (or truth) people tell others about creativity.

krautland's picture
krautland
Activity Score 3216

yes, it's a cliche. but it's one that resonates.
thumbs up for that.

the art direction on the other hand is boring.

T-bone's picture
T-bone
Activity Score 48

No. This campaign should have been shot by the creatives (or perhaps, and I'm starting to think, it was the suits who did these) before it even made it into internal review. Sorry.

Wordnerd's picture
Wordnerd
Activity Score 6692

Smart line! very good!

Dick Van Dyke's picture
Dick Van Dyke
Activity Score 4

this campaign captures the pathos of being a writer very well. whoever's bitching about it doesn't know shit about being a writer.

sloppy4's picture
sloppy4
Activity Score 1494

and you do?

you're in advertising. get over yourself.

Charlie Pratt's picture
Charlie Pratt
Activity Score 427

High controversy on this one - must have hit a nerve. As a writer, I laugh, because I've actually said that to my father. But I can imagine that few others have. Not sure what to think about this ad. It's very easy to absorb, though.

http://www.charlieprattdesign.com

vote4pedro's picture
vote4pedro
Activity Score 4601

doesn't do it for me

tom tong baboon's picture
tom tong baboon
Activity Score 28

Baboon, go Daniel!

but_why's picture
but_why
Activity Score 280

These are rubbish - ddddddddddduuuuuuuuuuuuuulllllllllllllll

picktokyo's picture
picktokyo
Activity Score 1404

It will offense a few good writer who has a happy childhood such as Burton.

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

You say you're a writer. But just look at your sentence... What's up with that?

BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

Perhaps he/she is a writer in a different language to English? try converting text in a different language (spanish for example) text English, it often looks stilted.

We're going to need more lube.

tom tong baboon's picture
tom tong baboon
Activity Score 28

All negative comments, excreta-faced.

surebud's picture
surebud
Activity Score 19

This copy does not suggest that only those who went thru a struggle or some from of dysfunction are bound to be great writers...It is about the human insight that people...na na na wait READERS want to read about peoples struggle/pain/misery and hardship...The copy is DOPE - very insightful

Jury's picture
Jury
Activity Score 2

is this advertising?

Shel-Man's picture
Shel-Man
Activity Score 54

Fkin excellent! HAHAHA! It's pretty funny!

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