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1838 pencils


We're going to need more lube.

Alistair C.'s picture
Alistair C.
692 pencils

hahaha, nice copy & insight. But it's not true that most good works come out of pain and misery.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You're probably right. You don't have to have grown up in a dysfunctional family environment to be a great writer.
But this is still a good joke (or truth) people tell others about creativity.

krautland's picture
3204 pencils

yes, it's a cliche. but it's one that resonates.
thumbs up for that.

the art direction on the other hand is boring.

T-bone's picture
48 pencils

No. This campaign should have been shot by the creatives (or perhaps, and I'm starting to think, it was the suits who did these) before it even made it into internal review. Sorry.

Wordnerd's picture
6662 pencils

Smart line! very good!

Dick Van Dyke's picture
Dick Van Dyke
4 pencils

this campaign captures the pathos of being a writer very well. whoever's bitching about it doesn't know shit about being a writer.

sloppy4's picture
1496 pencils

and you do?

you're in advertising. get over yourself.

Charlie Pratt's picture
Charlie Pratt
427 pencils

High controversy on this one - must have hit a nerve. As a writer, I laugh, because I've actually said that to my father. But I can imagine that few others have. Not sure what to think about this ad. It's very easy to absorb, though.

vote4pedro's picture
4601 pencils

doesn't do it for me

tom tong baboon's picture
tom tong baboon
28 pencils

Baboon, go Daniel!

but_why's picture
280 pencils

These are rubbish - ddddddddddduuuuuuuuuuuuuulllllllllllllll

picktokyo's picture
1404 pencils

It will offense a few good writer who has a happy childhood such as Burton.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

You say you're a writer. But just look at your sentence... What's up with that?

1838 pencils

Perhaps he/she is a writer in a different language to English? try converting text in a different language (spanish for example) text English, it often looks stilted.

We're going to need more lube.

tom tong baboon's picture
tom tong baboon
28 pencils

All negative comments, excreta-faced.

surebud's picture
19 pencils

This copy does not suggest that only those who went thru a struggle or some from of dysfunction are bound to be great writers...It is about the human insight that na na wait READERS want to read about peoples struggle/pain/misery and hardship...The copy is DOPE - very insightful

Jury's picture
2 pencils

is this advertising?

Shel-Man's picture
54 pencils

Fkin excellent! HAHAHA! It's pretty funny!

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