Facebook: Feelings

Use your like wisely

Art Director: Pankaj Bhagat
Copywriter: Anadi Sah
Illustrator: Pankaj Bhagat

16 comments

Shawali's picture
Shawali
8413 pencils

Really weird campaign... What's next? PSA warning of the dangers of RT?

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

I like the visual but i don't understand the reason why about this ad

AdBuzzer's picture
AdBuzzer
1168 pencils

It's true that a Like can hurt in some cases. Considering the amount of Facebook users in some countries, one can imagine PSA like that.

George Souza's picture
George Souza
116 pencils

I'm sure I LIKE it, but I don't understand where this ad came from either.

Milan Solanki's picture
Milan Solanki
988 pencils

Inappropriate Facebook updates referring to recent political unrest and communal riots in Assam (a state of north-east India) have been claimed to disrupt social harmony, this campaign is an attempt to spread a word of awareness among the users for the same.
And its a good one

VampAd's picture
VampAd
1153 pencils

This is bad.

Spanky's picture
Spanky
4901 pencils

Why is the client listed as Facebook? I can pretty much guarantee Facebook wasn't connected to this in any way. They wouldn't pay for an ad that shows them in a negative light. And I know from working with them that they don't allow agencies to show work they've done for them. They won't even let you list them as a client on your site. It's in every contract for every vendor they hire.

That said, this is an old concept. Very similar to at least one Goodwill campaign using the hand logo.

shahidali's picture
shahidali
4067 pencils

I think, you are right. It has not been authorized by Fb. Wonder how an agency like TBWA did that.
The background is that a racial conflict developed in Mumbai in 11th August followed by some racial tension in some other parts of India. Government took the stance saying that the tension escalated through propaganda and doctored pics through social media. This ad is just in support of that claim.

shahid

chamindarathnayake's picture
chamindarathnayake
377 pencils

good idea

Chaminda Rathnayake

damd's picture
damd
159 pencils

Nice idea.

feysal's picture
feysal
2427 pencils

i liked it hehehe! nice style nice art direction great concept

groovy baby!

hasalaka.th's picture
hasalaka.th
290 pencils

This is not good art for me. The background texture is distracting.

kleenex's picture
kleenex
31585 pencils

love it.

rurorjuror's picture
rurorjuror
739 pencils

Who is the client?

fr10co's picture
fr10co
52 pencils

good idea

second_creator's picture
second_creator
754 pencils

like

copywriter

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