Fabrica / Les Yeux Ouverts: Open eyes

A poster for an exhibition in Tokyo, Japan that opens new ideas in design and creativity by young talent from around the world. Sponsored by United Colors of Benetton, Centre Pompidou, La Triennale di Milano and Shiodomeitalia.

Advertising Agency: Fabrica (Benetton Group), Treviso, Italy
Creative Director: Omar Vulpinari
Art Director: Priya Khatri
Photographer: Piero Martinello
Published: January 2009

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9 comments

picopalqlea's picture
picopalqlea
999 pencils

I dont know if it matters, but thats not a asian eye... never mind.

Dev Kumar's picture
Dev Kumar
834 pencils

Trust me it doesn't.

Guest's picture
Guest

A simpler idea will be if the iris is red and sclera (white part of the eye) is the image. Maybe in illustration, Just a thought.

Ed Mintone's picture
Ed Mintone
585 pencils

eye like.

Guest's picture
Guest

I know what the red circle is ment to be, but it looks to me like really bad sun burn.

tirthomitro's picture
tirthomitro
2718 pencils

eye like it more!

they showed me a picture & i laughed
dignity has never been photographed

just write's picture
just write
653 pencils

eye looks good...

Grace Bastien's picture
Grace Bastien

I wonder why they chose the geographical factor as the spring board for the ad when designers from around the world will be exhibiting there?
Who is the target audience? People already in Tokyo?
It is OK. Not great.

Guest's picture
Guest

i don't no

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