Fabrica / Les Yeux Ouverts: Open eyes
A poster for an exhibition in Tokyo, Japan that opens new ideas in design and creativity by young talent from around the world. Sponsored by United Colors of Benetton, Centre Pompidou, La Triennale di Milano and Shiodomeitalia.
Advertising Agency: Fabrica (Benetton Group), Treviso, Italy
Creative Director: Omar Vulpinari
Art Director: Priya Khatri
Photographer: Piero Martinello
Published: January 2009


9 Comments
I dont know if it matters, but thats not a asian eye... never mind.
Trust me it doesn't.
A simpler idea will be if the iris is red and sclera (white part of the eye) is the image. Maybe in illustration, Just a thought.
eye like.
I know what the red circle is ment to be, but it looks to me like really bad sun burn.
eye like it more!
they showed me a picture & i laughed
dignity has never been photographed
eye looks good...
I wonder why they chose the geographical factor as the spring board for the ad when designers from around the world will be exhibiting there?
Who is the target audience? People already in Tokyo?
It is OK. Not great.
i don't no