Faber-Castell: Whale

35% of ocean are oil polluted. 65% of killer whales have died because of this. We want you 100% compromised with the planet.

Advertising Agency: Inbrax, Chile
Creative Directors: Daslav Maslov, Cristián Toffolo, Pancho González
Executive Creative Director: Pancho González
Art Directors: Daslav Maslov, Cristián Toffolo
Copywriter: Pancho González
Account Director: Carolina Pinheiro
Client Team Director: Claudio Aguilar
Illustrator: Mauricio Ahumada
Published: December 2011

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4 comments

cvchitale's picture
cvchitale
1238 pencils

too far stretched.....

Wordfruit's picture
Wordfruit
1023 pencils

I don't understand the line "We want you 100% compromised with the planet"

-- might be easier to get comments on this with a new translation...

Hadrons's picture
Hadrons
5743 pencils

yep, still the concept and art are good.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

NicoCiego's picture
NicoCiego
1035 pencils

They want us to patronize ecological products such as this one.. Faber Castell Eco.

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