Faber-Castell: Tucan

22% of the Amazon rainforest has disappeared. 78% of toucans too. We want you 100% compromised with the planet.

Advertising Agency: Inbrax, Chile
Creative Directors: Daslav Maslov, Cristián Toffolo, Pancho González
Executive Creative Director: Pancho González
Art Directors: Daslav Maslov, Cristián Toffolo
Copywriter: Pancho González
Account Director: Carolina Pinheiro
Client Team Director: Claudio Aguilar
Illustrator: Mauricio Ahumada
Published: December 2011

10 comments

Baelin's picture
Baelin
277 pencils

Compromised? Not exactly a word I'd ever use for this situation given its strong negative connotation.

morse's picture
morse
16013 pencils

Cool art, but something is wrong with the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
29454 pencils

I agree with you morse.

Queldin's picture
Queldin
29 pencils

I think there is something wrong with translation not the copy

hmaffia's picture
hmaffia
747 pencils

Yes. They meant "engaged", not "compromised".

iambusy's picture
iambusy
2219 pencils

bad art...

busy.

andylefty's picture
andylefty
4537 pencils

Like the approach. Very different.

Hadrons's picture
Hadrons
5743 pencils

The concept and art are good, they need to use more powerful/motivational words to be poignant

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
13389 pencils

So they want me to draw more toucans!?! I'm not feeling the message here.

marano's picture
marano
348 pencils

Looks more like 15% of a toucan. That's besides the point though. Concept=good. Copy

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