Advertisement

Tucan

Agency: 
Published/Aired: 
December 2011
12972
Description: 

Print advertisment created by Inbrax, Chile for Faber-Castell, within the category: Office Equipment.

22% of the Amazon rainforest has disappeared. 78% of toucans too. We want you 100% compromised with the planet.

Advertising Agency: Inbrax, Chile
Creative Directors: Daslav Maslov, Cristián Toffolo, Pancho González
Executive Creative Director: Pancho González
Art Directors: Daslav Maslov, Cristián Toffolo
Copywriter: Pancho González
Account Director: Carolina Pinheiro
Client Team Director: Claudio Aguilar
Illustrator: Mauricio Ahumada

Comments (10)

Log in or register to post comments

Highest Rated

morse's picture
morse
Activity Score 17830

Cool art, but something is wrong with the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Baelin's picture
Baelin
Activity Score 273

Compromised? Not exactly a word I'd ever use for this situation given its strong negative connotation.

morse's picture
morse
Activity Score 17830

Cool art, but something is wrong with the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture
kleenex
Activity Score 48105

I agree with you morse.

Queldin's picture
Queldin
Activity Score 29

I think there is something wrong with translation not the copy

hmaffia's picture
hmaffia
Activity Score 746

Yes. They meant "engaged", not "compromised".

iambusy's picture
iambusy
Activity Score 2219

bad art...

busy.

andylefty's picture
andylefty
Activity Score 4535

Like the approach. Very different.

Hadrons's picture
Hadrons
Activity Score 6041

The concept and art are good, they need to use more powerful/motivational words to be poignant

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Nike Diesel's picture
Nike Diesel
Activity Score 13630

So they want me to draw more toucans!?! I'm not feeling the message here.

marano's picture
marano
Activity Score 348

Looks more like 15% of a toucan. That's besides the point though. Concept=good. Copy

Advertisement