Fabercastell Truecolours: Shark

True colours

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Graphic Designer: Fabian Halder
Published: December 2010

18 comments

Billoughsby's picture
Billoughsby
5091 pencils

This idea is best for brilliantly colored objects. The eggplant and fire truck, I endorse for this reason. The other two, less so. They feel more like stay the distance and complete the campaign exercises in image manipulation after the color ideas ran out of steam.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

HappyHour's picture
HappyHour
2387 pencils

Agree. You can picture them having a color called "fire truck red" or "eggplant"...not so much "shark silver" or "dachshund brown."

Glut's picture
Glut
3947 pencils

This and the eggplant are more exact!!! the one of the doghound....

luispiter's picture
luispiter
2756 pencils

wow.. great.. i love it

Anonymous Author's picture
Anonymous Author
1541 pencils

Shark is apt.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

maximvg's picture
maximvg
156 pencils

Good. It's very good ad and very good products. I love this company.

manumartin5's picture
manumartin5
1202 pencils

Amazing campaign !!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

I'm with billoughsby concerning the brilliant colours, but the shape of for instance the fire truck is not good at all. This makes it a strange campaign, some good, some bad. Conclusion; 5/5.

CuriousPencil's picture
CuriousPencil
4227 pencils

I'm with you both on both points: colourwise the aubergine/firetruck images work, but shapewise the firetruck is forced - not surprising with it having to shoehorn a square peg into a round hole. Wonder why they didn't go for the more fitting pillarbox red - too obvious?

Billoughsby's picture
Billoughsby
5091 pencils

Welcome back, Lee.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Paridhi.'s picture
Paridhi.
122 pencils

the whole campaign is cool wid n amazing art..!!

bell_coozit's picture
bell_coozit
6 pencils

Cute ^^

CoOz* It!

MEmond's picture
MEmond
18 pencils

Simple, beautiful, perfectly clear, stands out, kudos!

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

i like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

abidmg's picture
abidmg
34 pencils

looks neat but make me wonder if theres a shade called shark something...
if yes then brilliant..

umderbant's picture
umderbant
22 pencils

Would make a great toy if they produce this kind of thing :)

andylefty's picture
andylefty
4533 pencils

Visually lovely.

punit.rathor's picture
punit.rathor
230 pencils

looking good!! keep it up

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