Faber-Castell: The Scream
Average: 7 (38 votes)

To promote Faber-Castell's top-of-the-line range of "Artist Color Pencils", we re-created well-known masterpieces such as Vincent Van Gogh's "Terrace Cafe at Night" and Edvard Munch's "The Scream" using thousands of color pencils as the medium itself.

Advertising Agency: Ogilvy & Mather, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Troy Lim, Jon Loke
Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke
Copywriters: Adeline Siow, Troy Lim
Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim
Photographers: Jimmy Fok, Calibre Pictures

Account Managers: Shirley Tay, Ng Hui Min
Retoucher: Lay Leng
Published: April 2012

16 comments

kleenex's picture
16792 pencils
kleenex

Cool even if this is supposed to look like the Sherwin-Williams paint company ads.

chuckieT's picture
706 pencils
chuckieT

Good thing they managed to work another product shot into the logo, otherwise there wouldn't be enough product in this ad.

phoamcor's picture
1286 pencils
phoamcor

Maybe you could make a picture of a coffin out of the pencils and then put this idea in it since it's been beaten to death a million times

elyoshiro's picture
526 pencils
elyoshiro

ivan what's wrong with this guy kjsoifoi?

salil.sharma's picture
2200 pencils
salil.sharma

Mind Blowing
Rocking Design
awesome concept

Hadrons's picture
5644 pencils
Hadrons

I am tired looking at ads using well known (beat to death) art, to promote their whatever.

Where is the creativity people?!

They seemed to forget David Ogilvy motto.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

picopalqlea's picture
1025 pencils
picopalqlea

ik

alausa's picture
1294 pencils
alausa
killazol1's picture
354 pencils
killazol1

i'm bored. sorry guys but one more time we have the product that creates something etc etc etc etc. where is the creativity. i agree with Hadrons

onepointer's picture
13 pencils
onepointer

very very good job.. I like..

Nike Diesel's picture
13048 pencils
Nike Diesel

Very, very bad. You shouldn't like it.

MicheleVirgilio's picture
2631 pencils
MicheleVirgilio

nice ad

10pencils's picture
138 pencils
10pencils

Uhh,,,yeah, well...um...no.

Design Central's picture
364 pencils
Design Central

They are just intending to use the publicity.

m-adman's picture
185 pencils
m-adman

Nice art

Fernando Montero's picture
121 pencils
Fernando Montero

Man, i'm getting tired of this.