Faber-Castell: The Scream
To promote Faber-Castell's top-of-the-line range of "Artist Color Pencils", we re-created well-known masterpieces such as Vincent Van Gogh's "Terrace Cafe at Night" and Edvard Munch's "The Scream" using thousands of color pencils as the medium itself.
Advertising Agency: Ogilvy & Mather, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Troy Lim, Jon Loke
Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke
Copywriters: Adeline Siow, Troy Lim
Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim
Photographers: Jimmy Fok, Calibre Pictures
Account Managers: Shirley Tay, Ng Hui Min
Retoucher: Lay Leng
Published: April 2012


16 comments
Cool even if this is supposed to look like the Sherwin-Williams paint company ads.
Good thing they managed to work another product shot into the logo, otherwise there wouldn't be enough product in this ad.
Maybe you could make a picture of a coffin out of the pencils and then put this idea in it since it's been beaten to death a million times
ivan what's wrong with this guy kjsoifoi?
www.yoshirosans.blogspot.com
Mind Blowing
Rocking Design
awesome concept
I am tired looking at ads using well known (beat to death) art, to promote their whatever.
Where is the creativity people?!
They seemed to forget David Ogilvy motto.
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
ik
In other related news...http://www.nytimes.com/2012/05/03/arts/design/the-scream-sells-for-nea...
i'm bored. sorry guys but one more time we have the product that creates something etc etc etc etc. where is the creativity. i agree with Hadrons
very very good job.. I like..
Very, very bad. You shouldn't like it.
nice ad
http://www.mandarinoadv.com
Uhh,,,yeah, well...um...no.
They are just intending to use the publicity.
www.bollywood.fav.cc
Nice art
Man, i'm getting tired of this.