Faber-Castell: The Scream

To promote Faber-Castell's top-of-the-line range of "Artist Color Pencils", we re-created well-known masterpieces such as Vincent Van Gogh's "Terrace Cafe at Night" and Edvard Munch's "The Scream" using thousands of color pencils as the medium itself.

Advertising Agency: Ogilvy & Mather, Singapore
Chief Creative Officer: Steve Back
Creative Directors: Troy Lim, Jon Loke
Art Directors: David Stevanov, Kairong Ku, Si Hui Heng, Jon Loke
Copywriters: Adeline Siow, Troy Lim
Illustrators: Dash Kadam, Inessa Loh, Loh Yi Qi, Danny Ong, Alicia Tan, Joycie Koor, Brandon Sim
Photographers: Jimmy Fok, Calibre Pictures

Account Managers: Shirley Tay, Ng Hui Min
Retoucher: Lay Leng
Published: April 2012

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16 comments

kleenex's picture
kleenex
22828 pencils

Cool even if this is supposed to look like the Sherwin-Williams paint company ads.

chuckieT's picture
chuckieT
680 pencils

Good thing they managed to work another product shot into the logo, otherwise there wouldn't be enough product in this ad.

phoamcor's picture
phoamcor
1284 pencils

Maybe you could make a picture of a coffin out of the pencils and then put this idea in it since it's been beaten to death a million times

elyoshiro's picture
elyoshiro
543 pencils

ivan what's wrong with this guy kjsoifoi?

salil.sharma's picture
salil.sharma
2272 pencils

Mind Blowing
Rocking Design
awesome concept

Hadrons's picture
Hadrons
5707 pencils

I am tired looking at ads using well known (beat to death) art, to promote their whatever.

Where is the creativity people?!

They seemed to forget David Ogilvy motto.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

picopalqlea's picture
picopalqlea
999 pencils

ik

alausa's picture
alausa
1412 pencils
killazol1's picture
killazol1
354 pencils

i'm bored. sorry guys but one more time we have the product that creates something etc etc etc etc. where is the creativity. i agree with Hadrons

onepointer's picture
onepointer
13 pencils

very very good job.. I like..

Nike Diesel's picture
Nike Diesel
13339 pencils

Very, very bad. You shouldn't like it.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

nice ad

10pencils's picture
10pencils
148 pencils

Uhh,,,yeah, well...um...no.

Design Central's picture
Design Central
364 pencils

They are just intending to use the publicity.

m-adman's picture
m-adman
185 pencils

Nice art

Fernando Montero's picture
Fernando Montero
121 pencils

Man, i'm getting tired of this.

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