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Shoes

Agency: 
Published/Aired: 
November 2009
Description: 

Advertising Agency: Unitas/RNL, Santiago, Chile

Print advertisment created by Unitas, Chile for Faber-Castell, within the category: House, Garden.

Executive Creative Director: Pancho González
Creative Director: Armando Macchi
Art Director / Copywriter: Armando Macchi
Retouchers: Gorila Estudio / Mata & Stranger
Account Manager: Alexis Sfeir

Comments (19)

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Highest Rated

everartz's picture
everartz
Activity Score 7609

no, doesnt need copy.. it's stronger without the copy in terms of concept understanding and i think the communication is clear enough.. good ad..

| everartz |

Alami's picture
Alami
Activity Score 46

Needs Copy... no?

bobby666's picture
bobby666
Activity Score 1460

yes. the communication is a bit unclear.

everartz's picture
everartz
Activity Score 7609

no, doesnt need copy.. it's stronger without the copy in terms of concept understanding and i think the communication is clear enough.. good ad..

| everartz |

Brain-Art's picture
Brain-Art
Activity Score 1101

Buena idea con mensaje claro, pero no me gusta el objeto que usaron (el zapato, ya que no creo que muchos se atrevan a pintar zapatos blancos), hubiese preferido usar un objeto estilo artístico como un cuadro sin color o un block para pintar. Me gusta más el otro arte. Buen trabajo

Guest's picture
Guest

Las nuevas tendencias son "enchular" objetos personales, me refiero a pantalones, camisas, zapatillas, etc.
asi que muy bien elegido el objeto.

Mantufayo's picture
Mantufayo
Activity Score 580

Estoy de acuerdo, es clarísimo, un copy lo dañaría.

Honest Dave's picture
Honest Dave
Activity Score 233

Shelltoes come in all white. Why ruin them with markers?

dlue's picture
dlue
Activity Score 342

pssst... (i think this is targeted to creative people with imaginations)

cheers,
dlue

Honest Dave's picture
Honest Dave
Activity Score 233

well they totally missed the mark if that's the case. ;)

Guest's picture
Guest

no. they appear to be doing a great job, leaving it up to the viewer. That's the point of this isn't it? having the imagination to see what could be? not being spoon fed something

silvi's picture
silvi
Activity Score 4172

Looks like CIF ad, here in Argentina.

dlue's picture
dlue
Activity Score 342

sweet

cheers,
dlue

Migzter13's picture
Migzter13
Activity Score 973

well.. those white shoes are quite irresistable to doodle it up when there's a collection of markers nearby.

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

J Designer's picture
J Designer
Activity Score 2420

customize your shoes - very clear, very nice.

hagemony's picture
hagemony
Activity Score 335

white shoes, colored marker, fbcastle....i think it's a clear message. good ad!

lucdesaulniers's picture
lucdesaulniers
Activity Score 1145

I agree with everartz , very nice

rolling.stone's picture
rolling.stone
Activity Score 2741

good idea great execution

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~ Quite obviously, I have gathered no moss ! ~

Ed Rapport's picture
Ed Rapport
Activity Score 724

ha, yea why mess up some coke white adidas with these markers. not feeling this as.

Guest's picture
Guest

Esta Clara la idea, Me gusta.

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