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Shark

Agency: 
Published/Aired: 
December 2010
64485
Description: 

Print advertisment created by Serviceplan, Germany for Faber-Castell, within the category: Office Equipment.

True colours

Advertising Agency: Serviceplan, Munich, Germany
Executive Creative Director: Matthias Harbeck
Chief Executive Creative Director: Alex Schill
Art Directors: Andereas Balog, Marijo Sanje
Copywriters: Nicolas Becker, Lorenz Langgartner
Graphic Designer: Fabian Halder

Comments (18)

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Highest Rated

punit.rathor's picture
punit.rathor
Activity Score 230

looking good!! keep it up

Billoughsby's picture
Billoughsby
Activity Score 5142

This idea is best for brilliantly colored objects. The eggplant and fire truck, I endorse for this reason. The other two, less so. They feel more like stay the distance and complete the campaign exercises in image manipulation after the color ideas ran out of steam.

That's it.

HappyHour's picture
HappyHour
Activity Score 2381

Agree. You can picture them having a color called "fire truck red" or "eggplant"...not so much "shark silver" or "dachshund brown."

Glut's picture
Glut
Activity Score 3935

This and the eggplant are more exact!!! the one of the doghound....

luispiter's picture
luispiter
Activity Score 2756

wow.. great.. i love it

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Shark is apt.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

maximvg's picture
maximvg
Activity Score 156

Good. It's very good ad and very good products. I love this company.

manumartin5's picture
manumartin5
Activity Score 1196

Amazing campaign !!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

I'm with billoughsby concerning the brilliant colours, but the shape of for instance the fire truck is not good at all. This makes it a strange campaign, some good, some bad. Conclusion; 5/5.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

I'm with you both on both points: colourwise the aubergine/firetruck images work, but shapewise the firetruck is forced - not surprising with it having to shoehorn a square peg into a round hole. Wonder why they didn't go for the more fitting pillarbox red - too obvious?

Billoughsby's picture
Billoughsby
Activity Score 5142

Welcome back, Lee.

That's it.

Paridhi.'s picture
Paridhi.
Activity Score 122

the whole campaign is cool wid n amazing art..!!

bell_coozit's picture
bell_coozit
Activity Score 6

Cute ^^

CoOz* It!

MEmond's picture
MEmond
Activity Score 18

Simple, beautiful, perfectly clear, stands out, kudos!

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

i like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

abidmg's picture
abidmg
Activity Score 34

looks neat but make me wonder if theres a shade called shark something...
if yes then brilliant..

umderbant's picture
umderbant
Activity Score 22

Would make a great toy if they produce this kind of thing :)

andylefty's picture
andylefty
Activity Score 4535

Visually lovely.

punit.rathor's picture
punit.rathor
Activity Score 230

looking good!! keep it up

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