Advertising Agency: OgilvyOne Worldwide Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Art Director: Anuwat Nitipanont
Photographer: Bordin Sangnak
Retoucher: Phurin Phongchokdeelerto
Copywriter: Piyanart Thamawatana
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20 Comments
something reeeeeeally too close won a lion few years ago (with kotler's book).
so... rip off.
dun-dun-done!
chevre
[ http://eltubedeyou.blogspot.com ]
Damn. That's why I hate Thai-style-ad.
hey!
This is too damn good, very clever
I really like this campaign.
well done!
congratulation
Bravo!
Simple, convincing and very well executed.
Thats a cool campaign
I hate Thailand. A lot of good work
I don't like it because there's no boatsplash!
very cool, award winner!!!
I think this is excellent - if it's been done that's unfortunate
Good ones.
The highlighter ink stains the pages so you'd have to rip them out?
i think there's no award winning like this one before. Good job man!
Way to go man. Medal Medal Medal
'don't judge the book by its cover.' this campaign indicates us to do the opposite? then the product benefit is not properly protrayed.
Bad
another simple brain
done!