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Relativity

Agency: 
Published/Aired: 
April 2008
Description: 
Advertising Agency: OgilvyOne Worldwide Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Art Director: Anuwat Nitipanont
Photographer: Bordin Sangnak
Retoucher: Phurin Phongchokdeelerto
Copywriter: Piyanart Thamawatana

Comments (20)

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Highest Rated

the_dejawoo's picture
the_dejawoo
Activity Score 98

done!

Kateter's picture
Kateter
Activity Score 2029

something reeeeeeally too close won a lion few years ago (with kotler's book).

so... rip off.

Pogi5's picture
Pogi5
Activity Score 253

dun-dun-done!

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
picktokyo's picture
picktokyo
Activity Score 1404

Damn. That's why I hate Thai-style-ad.

rosy's picture
rosy
Activity Score 7

hey!
This is too damn good, very clever
I really like this campaign.

was's picture
was
Activity Score 7

well done!
congratulation

one's picture
one
Activity Score 7

Bravo!
Simple, convincing and very well executed.

junya's picture
junya
Activity Score 7

Thats a cool campaign

akira's picture
akira
Activity Score 10

I hate Thailand. A lot of good work

Silverinha's picture
Silverinha
Activity Score 65

I don't like it because there's no boatsplash!

Greg1's picture
Greg1
Activity Score 9

very cool, award winner!!!

barbe's picture
barbe
Activity Score 102

I think this is excellent - if it's been done that's unfortunate

simone's picture
simone
Activity Score 187

Good ones.

whitespace's picture
whitespace
Activity Score 1953

The highlighter ink stains the pages so you'd have to rip them out?

swedish man's picture
swedish man
Activity Score 12

i think there's no award winning like this one before. Good job man!

wiseguy's picture
wiseguy
Activity Score 18

Way to go man. Medal Medal Medal

mrtalented's picture
mrtalented
Activity Score 2171

'don't judge the book by its cover.' this campaign indicates us to do the opposite? then the product benefit is not properly protrayed.

Saatchi Makak's picture
Saatchi Makak
Activity Score 246

Bad

fajariman's picture
fajariman
Activity Score 13
the_dejawoo's picture
the_dejawoo
Activity Score 98

done!

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