Faber-Castell: Philosophy

Advertising Agency: OgilvyOne Worldwide Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Art Director: Anuwat Nitipanont
Photographer: Bordin Sangnak
Retoucher: Phurin Phongchokdeelerto
Copywriter: Piyanart Thamawatana

12 comments

chen115chen's picture
chen115chen
164 pencils

it can make the book thiner???

was's picture
was
7 pencils

I love this one, smart ads

junya's picture
junya
7 pencils

Very interesting. good job

philippertl's picture
philippertl
656 pencils

Really clever, and I like the side blow on philosophy! :-)

ILLUSTRATION / DESIGN www.philippertl.co.uk

Greg1's picture
Greg1
9 pencils

Good point.
Cool campaign.

Enas's picture
Enas
741 pencils

any body explain ?????

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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso

ultraboon222's picture
ultraboon222
220 pencils

The Highlight marker makes it unnecessary to have the whole book. Just one page's worth of the most important information. Man! I love Thailand's work!

Too many cooks in the kitchen....

FlyingDogs's picture
FlyingDogs
968 pencils

Very, very good.

-----------------------------------------
http://godwindmello.blogspot.com
Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/

wiseguy's picture
wiseguy
18 pencils

Great xecution!!!

mrtalented's picture
mrtalented
2175 pencils

'don't judge the book by its cover.' this campaign indicates us to do the opposite? then the product benefit is not properly protrayed.

kant's picture
kant
130 pencils

Un insulto a la madre de todas las ciencias. Si pretenden reducirla a solo un par de páginas, verdaderamente jamás leyeron, menos aún, la comprendieron.
Pulgares abajo, boys!

M471U5's picture
M471U5
4 pencils

todo lo que lees es resumen de lo que realmente se escribió amigo KANT. saludos.

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