Faber-Castell: Philosophy
Advertising Agency: OgilvyOne Worldwide Bangkok, Thailand
Executive Creative Director: Saharath Sawadatikom
Art Director: Anuwat Nitipanont
Photographer: Bordin Sangnak
Retoucher: Phurin Phongchokdeelerto
Copywriter: Piyanart Thamawatana
12 comments
it can make the book thiner???
I love this one, smart ads
Very interesting. good job
Really clever, and I like the side blow on philosophy! :-)
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Good point.
Cool campaign.
any body explain ?????
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Others have seen what is and asked why. I have seen what could be and asked why not.
Pablo Picasso
The Highlight marker makes it unnecessary to have the whole book. Just one page's worth of the most important information. Man! I love Thailand's work!
Too many cooks in the kitchen....
Very, very good.
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Goafest '08 in pictures: http://www.flickr.com/photos/godwind/sets/72157603006585003/
Great xecution!!!
'don't judge the book by its cover.' this campaign indicates us to do the opposite? then the product benefit is not properly protrayed.
Un insulto a la madre de todas las ciencias. Si pretenden reducirla a solo un par de páginas, verdaderamente jamás leyeron, menos aún, la comprendieron.
Pulgares abajo, boys!
todo lo que lees es resumen de lo que realmente se escribió amigo KANT. saludos.