Faber-Castell: Hourglass

Ecolápis with max resistant tip. A pencil made to last much longer.

Advertising Agency: Full Jazz Propaganda, São Paulo, Brazil
Creative Directors: Bartholomeu Cruz, Luiz Lobo, Márcio Flávio
Art Director: Beto Baraldi
Copywriter: Fábio Leite
Photographer: Alan Vecchi
Published: March 2012

Forward

Facebook Like

Google Plus One

7 comments

424 pencils

Peter FrankWednesday, April 11, 2012 - 17:02

Cool 80's ad.

429 pencils

stevelWednesday, April 11, 2012 - 18:49

ha! concur.

13048 pencils

Nike DieselThursday, April 12, 2012 - 05:33

706 pencils

chuckieTWednesday, April 11, 2012 - 18:06

Visual puns may not be a new formula, but this is still a really good one – and the image is nice.

4 pencils

giloponteWednesday, April 11, 2012 - 20:32

works for me. Good execution.

1037 pencils

WordfruitThursday, April 12, 2012 - 06:20

I'm not sure I get it...

Is it supposed to be an egg timer?

If it is, I'm not sure it's clear enough.

Or is the visual about the resistant tip?

And is 'last longer' the best sell?

Wouldn't an illustrator or an artist value the quality of the line the pencil produces before the amount of time the pencil lasts?

I don't know -- maybe 'last longer' is a better sell.

Wordfruit Copywriting Blog // Wordfruit Copywriters -- Richard's profile

15818 pencils

kleenexThursday, April 12, 2012 - 12:54

i do not think it will the sell the product,

Ads of the World advertising archive and community shows creative campaigns daily from around the world. Read more

Follow @adsoftheworld

Do you need a great new logo?

If you need a logo for your company or product you can get it done with us.
In our logo store you can pick from over 28,000 pre-made logos that will be customized to your name for free or you can post a contest for us for just $250 and our designers from all over the world will submit dozens of logo design suggestions to your specific needs.