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Hourglass

Agency: 
Published/Aired: 
March 2012
Description: 

Ecolápis with max resistant tip. A pencil made to last much longer.

Advertising Agency: Full Jazz Propaganda, São Paulo, Brazil
Creative Directors: Bartholomeu Cruz, Luiz Lobo, Márcio Flávio
Art Director: Beto Baraldi
Copywriter: Fábio Leite
Photographer: Alan Vecchi

Comments (9)

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Highest Rated

faceyon's picture
faceyon
Activity Score 115

@ Wordfruit Its an hour glass(represents time), hence lasts long.

teach me.

Peter Frank's picture
Peter Frank
Activity Score 532

Cool 80's ad.

stevel's picture
stevel
Activity Score 423

ha! concur.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

+1

chuckieT's picture
chuckieT
Activity Score 680

Visual puns may not be a new formula, but this is still a really good one – and the image is nice.

giloponte's picture
giloponte
Activity Score 4

works for me. Good execution.

Wordfruit's picture
Wordfruit
Activity Score 1023

I'm not sure I get it...

Is it supposed to be an egg timer?

If it is, I'm not sure it's clear enough.

Or is the visual about the resistant tip?

And is 'last longer' the best sell?

Wouldn't an illustrator or an artist value the quality of the line the pencil produces before the amount of time the pencil lasts?

I don't know -- maybe 'last longer' is a better sell.

kleenex's picture
kleenex
Activity Score 44107

i do not think it will the sell the product,

faceyon's picture
faceyon
Activity Score 115

Love it

teach me.

faceyon's picture
faceyon
Activity Score 115

@ Wordfruit Its an hour glass(represents time), hence lasts long.

teach me.

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