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Flat screen

Agency: 
Published/Aired: 
August 2006
Description: 

Ideas appear with pencil and eraser

Advertising Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Henrique Mattos
Copywriters: Paula Junqueira, Fabiano Soares

Comments (10)

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Highest Rated

baobabs's picture
baobabs
Activity Score 25

great..love the concept.^^

Conceptual-eyes's picture
Conceptual-eyes
Activity Score 1475

This is pure genius.

Guest's picture
Guest

??? pls explain this campaign and this ad

CAN's picture
CAN

this is perfect. no way to explain how a idea is created.

as i say 'idea sppears by pure white paper'

Andrea's picture
Andrea

Effective!

Guest's picture
Guest

Nice but big but:
This technique (pencil/erase) has been done for Red Cross and for HSBC Bank I believe.

ivan's picture
ivan
ramsri's picture
ramsri
Activity Score 30

Simple and very appealing!

Vibecommotion's picture
Vibecommotion
Activity Score 44

Good job!

JxCx138's picture
JxCx138
Activity Score 152

GREAT!!!!!!!!!!!!!!

Hell yeah!!

baobabs's picture
baobabs
Activity Score 25

great..love the concept.^^

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