Faber-Castell: Flat screen

Ideas appear with pencil and eraser

Agency: Full Jazz, São Paulo, Brazil
Creative Directors: Luiz Lobo, Paula Junqueira
Art director: Henrique Mattos
Copywriters: Paula Junqueira, Fabiano Soares

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10 comments

Conceptual-eyes's picture
Conceptual-eyes
1475 pencils

This is pure genius.

Guest's picture
Guest

??? pls explain this campaign and this ad

CAN's picture
CAN

this is perfect. no way to explain how a idea is created.

as i say 'idea sppears by pure white paper'

Andrea's picture
Andrea

Effective!

Guest's picture
Guest

Nice but big but:
This technique (pencil/erase) has been done for Red Cross and for HSBC Bank I believe.

ivan's picture
ivan

Ivan Raszl, admin of AotW

ramsri's picture
ramsri
30 pencils

Simple and very appealing!

Vibecommotion's picture
Vibecommotion
44 pencils

Good job!

JxCx138's picture
JxCx138
152 pencils

GREAT!!!!!!!!!!!!!!

Hell yeah!!

baobabs's picture
baobabs
25 pencils

great..love the concept.^^

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